How are mHealth solutions successfully implemented in the market? As in any other sector, newly-created companies in the health care area need an idea, development, and investment. In the area of health, in addition, they require a much more demanding testing phase. In fact, projects that are ultimately commercialised and reach the end user have had to come a very long way. Thus, all those services that help to accelerate the process need to be taken into account.
The GET project, financed by the European Union, is one of these initiatives committed to supporting startups in the health sector. In this case, the four services that it proposes are designed to help companies in different phases of development:
- Get on track aids startups during their initial stages to optimise their business models and to elaborate their commercialisation strategies
- Get funded helps SMEs seeking a second round of investment
- Get global offers resources so that mature companies can expand into international markets
- Get inspired establishes synergies between buyers of health and well-being services and SMEs supplying technological services
As part of the Health 2.0 conference, held from 18 to 20 May in Barcelona, GET organised three events related to several of these services. For companies in their initial phases, on 19 May the eHealth Startup Clinic was held, a “Get on track” session in which 8 startups presented their projects and received feedback from a committee of sector experts about their business models.
Image | MedCubes
The projects presented included Lumind.de, a solution to track and document glucose levels in the blood; and MedCubes RemoteCase, a suitcase equipped with a whole series of medical devices connected to a tablet, which can serve as a complementary resource in areas with a shortage of medical personnel.
The second of the events organised by the GET project as part of Health 2.0 was related to the “Get funded” service; at the Digital Health Investment Forum: EC to VC, registered health sector SMEs presented their products to health investors.
Finally, the third act backed by GET, this time in collaboration with FISTAR and the conference itself, was, within the “Get Inspired” service, a workshop to find digital solutions to real challenges in the health sphere: Solving Provider Challenges with Digital Technology. During the workshop seven health suppliers launched different challenges in which they presented some of their respective companies’ current needs: early detection of respiratory allergies, the identification of users, video monitoring of mental health patients, reducing alcohol abuse among young people, access to defibrillators, medical purchases, and adherence to medication.
The health sector entrepreneurs, startups and professionals who registered for this workshop, as individuals or teams, were able to work for a whole day with more experienced service providers, an invaluable opportunity to reach long-term agreements with them. After 4 hours dedicated to designing solutions adapted to address the different challenges, the health suppliers eventually chose that which best resolved the challenge posed.
The GET project, then, is an option meriting serious consideration by all those startups developing their products and solutions in the health sector.