In 2015 the GSMA Mobile World Congress drew 94,241 attendees from more than 200 countries. The exhibition area featured 2,200 international company stands and 45 national pavilions. At a conference that covers a surface area of over 100,000 m2, it is difficult to stand out.

Thus, at the 2016 edition, which plans to set new records in terms of both corporate participation and attendance, the Mobile World Capital Barcelona Foundation has signed collaboration agreements with leading institutions and associations in the ICT sector, which will make it possible to increase SMEs’ visibility and presence at the event.

These agreements are part of the MWCB’s strategic plan to promote ICTs and intensify the presence at industry forums of companies linked to the sector, such as e-commerce, and digital communication media, and interaction between them.

The first initiative taking place under this plan is the Mobile Lunch Barcelona, an event to be held on Feb. 21 and that will bring together over 300 professionals from small and medium-sized companies as part of the GSMA Mobile World Congress. Among others, Mobile Lunch Barcelona, jointly organised by Mobile World Capital Barcelona and GSMA, will feature participation by partners from the Technological Circle of Catalonia, the Association of Electronics, Information and Communications Technologies, Telecommunications and Digital Content Companies (AMETIC), Barcelona Tech City and the Spanish Digital Economy Association (Adigital). The meeting will also be attended by members of the companies making up the Catalonia-Spain Pavilion, with support from ACCIÓ and the Ministry of Industry, Energy and Tourism.

The event will be chaired by Aleix Valls, CEO of Mobile World Capital Barcelona, and John Hoffman, CEO of GSMA Ltd., both of whom will analyse the status of and prospects for SMEs in the ICT sector in Spain. The Mobile Lunch Barcelona is slated to be an annual function, and will bolster this community’s presence at the congress while enhancing its business and industry networking opportunities.

Through the generation of these agreements the Mobile World Capital Barcelona Foundation firmly commits to industry associations as key agents to forge local business communities.