Image | Ajuntament de Barcelona

Digital empowerment, transformation and innovation: these are the three pillars upon which the Mobile World Capital Barcelona Foundation’s activities rest, in sectors such as Education, Health and Entrepreneurship. From 19 to 26 February, as part of the GSMA Mobile World Congress, the Foundation ramps up its activity, presenting the progress made on its initiatives, promoting the local digital industry, and sharing new digital experiences with citizens.

In the area of digital transformation, and as an essential part of the strategic plan for the promotion of ICTs, in 2016 MWCB will sponsor the first Mobile Lunch Barcelona, an event that will bring together more than 200 professionals from SMEs linked to this sector, electronic commerce, and digital media. The aim of this plan is to intensify the presence of these companies at sector forums, and interaction between them, as well as to maximise their visibility during the GSMA Mobile World Congress. The Mobile Lunch Barcelona will take place on February 21 and will be attended by Aleix Valls, CEO of MWCB; and John Hoffman, CEO of GSMA, among others.

Another MWCB initiative to be held at the GSMA Mobile World Congress is its Mobile Thinking Days, an executive programme that spreads knowledge, facilitates the exchanging of experiences, and identifies opportunities in the field of digital transformation. The initiative, which benefits from collaboration with the IESE Business School, the strategic consulting firm Roca-Salvatella and the ACES (Catalonian Association of Health Entities) will focus on the Health sector this year. Mobile Thinking Days also held a series of “flash sessions” on digital transformation in Industry and Tourism during the first week of February.

Mobile World Capital aims to expose citizens to digital transformation through Mobile Ready, which, like Mobile Thinking Days, forms part of the mLiving programme. Mobile Ready is a mobile route that will be present at different businesses and areas around the city to show how technology can enhance shopping and driving experiences. In this way citizens will be able to experience, in real urban settings, how to create and share a shopping list via connected devices (IoT), reproduce the objects in a catalogue in a virtual room using augmented reality goggles, practice adventure sports at a store in the centre of Barcelona, and reserve or access a parking space without even getting out of their cars. All these experiences, open to and free for everyone, will take place from 19 – 26 February.


In the area of Health, the MWCB mHealth team and the ECHAlliance will organise the “Digital Health & Wellness Summit” at the Congress, a three-day event on mobile health aimed at the industry and sector professionals. In addition, on 25 February mHealth will offer the seminar “Motivating behavioural change through mobile technologies,” aimed at sector professionals at the GSMA Mobile World Congress.

Also during the Congress, MWCB, the Regional Government of Catalonia, GSMA, the AOC and mobile telephone operators (Orange, Telefónica, Vodafone) will present the conclusions of a mobile identity authentication pilot programme conducted by two governments at the European level (Finland and Catalonia) through the Mobile Connect service, promoted by GSMA. This event will take place on October 23 at the Mobile World Capital Barcelona stand (CS70).

Finally, for the third consecutive year Mobile World Centre will function as a showcase for mobile technology innovations. After its success last year, which saw 40,000 visitors, brands like Samsung, Huawei, LG, Motorola, Alcatel, BQ, ZTE and Acer will share the latest developments in tablets, smartphones and wearables at the GSMA Mobile World Congress. This initiative makes it possible to expose citizens to the latest technologies in the industry, and may be visited from 22 February to 5 March.

In the sphere of digital innovation, 4 Years From Now, the international forum for mobile startups supported by MWCB and GSMA, builds on its position as the foremost space for interaction and business between digital entrepreneurs and startups. Covering 18,000 m2 at its third edition, this event, promoted by MWCB and GSMA, will attract more than 12,000 attendees, who will have access to an extensive series of talks and workshops, and to innovative activities aimed at generating new business opportunities.

The Mobile World Capital Barcelona Foundation’s efforts in the area of digital empowerment centre on its mSchools educational programme, which organises three activities within the GSMA Mobile World Congress:

Edu_Hack (February 20): a large-scale co-creation workshop to come up with and develop pedagogical initiatives incorporating the use of technology into the classroom. The Edu_Hack will bring together some 500 teachers, university students and experts, working in a collaborative manner.

Changing Education Together (February 25): 500 school principals and political representatives will come together at the second edition of this seminar to analyse the potential of mobile technologies in Education, and to share best practices.

Mobile Learning Awards 2016 (February 25): At this fourth edition the awards will recognise the top educational initiatives employing mobile technology. This year the awards honouring top educational initiatives employing mobile technology have been restructured to exclusively recognise teachers and schools in two categories: “Best learning experiences with mobile technology in the classroom” and “Most innovative school in mEducation”.

In short, a complete line-up of activities to lead the mobile and digital transformation of the Economy, Industry, Health and Education, thereby helping to improve people’s lives.