After two days with mobile technology and the Internet of Things (IoT) in the spotlight at 4YFN, new media and the impact of technology on the sector were the highlight on the last day of the 2016 edition.

Numerous talks and panels brought together members of media companies and tech companies with an important media component, such as Facebook and Twitter.

In the case of Twitter, John Egan spoke to attendees about the benefits that the 140-character social network provides to media and advertisers. Facebook was represented by Nicola Mendelsohn, VP for EMEA, who shared a table with journalist Robin Wauters to discuss the company’s media-related initiatives.

Other companies and media outlets like AOL and Mode Media were also present on 4YFN’s last day, as were advertising and adtech companies.

The sector is currently immersed in a hot debate regarding advertising, which is still at the core of many media outlet business models. In recent months, many users have shown interest in mobile apps that block ads (adblockers), putting a great deal of pressure on media outlets and companies in charge of managing those ads.

This was a recurring theme during the various sessions related to the realm of journalism.

The Spanish startup ecosystem

Spanish startups raised more than 500 million euros from various investment funds in 2015, the highest figure in the history of Spain’s young entrepreneurial ecosystem. This was largely thanks to numerous Barcelona-based startups, such as Wallapop and Letgo.

Both companies, along with others like Privalia and CartoDB, took part in at least three different talks on the evolution of the Spanish startup ecosystem, the main challenges to face and, above all, the opportunities available for entrepreneurs and investors.

In that respect, ‘The state of VC investing in Europe and beyond’ round table was worth mentioning; influential European investors from Notion capital, Accel Partners and Balderton Capital spoke about major trends within the European venture capital market and existing opportunities in Spain.

mVentures BCN announces its collaboration with Numa

Mobile World Capital, which organizes 4YFN and countless initiatives in the city of Barcelona and Catalonia throughout the year, also took advantage of the last day of 4YFN to make an important announcement.

mVentures BCN, the small public-private investment fund created by Mobile World Capital, announced an agreement with the French startup accelerator, Numa, to set up a new program in Barcelona with an important international component.

Digital media award winners

Like on the previous days of the conference, 4YFN organizers and experts on different sectors chose the best startup in ‘digital media’ among many finalists. Pixoneye was the winner in this category.