The recent holding of the GSMA Mobile World Congress demonstrated how technology has an essential role to play in the digital transformation of all sectors. In the field of social action, for example, today there is still much room for action to develop a strategy to capitalise on the potential of mobile technology to serve society.

Thus, Catalonia’s Third Sector Board of Entities, an institution comprised of the region’s social action entities, today presented the m4social initiative in collaboration with the City Hall of Barcelona, ”la Caixa” Foundation and the Mobile World Capital Barcelona Foundation.

m4social/inclusive Mobile aims to exploit mobile technology’s great potential to provide solutions meeting citizens’ social needs. The m4social platform will link the needs detected by the 3,000 entities making up the Third Sector Board of Entities with developers of mobile products and solutions, in addition to sources of financing necessary to make them a reality. The goal is to come up with innovative tools that prevent situations placing the most vulnerable groups at risk. The acceleration of technological projects featuring social aims will make it possible to improve the efficiency of public services and Third Sector entities, and to evaluate the social impact of the applications.

Another of the m4social project’s objectives is to boost the presence of projects and startups with social aims at future editions of the GSMA Mobile World Congress, to be held in the Catalonian capital. m4social’s three high-priority areas of action in 2016 will be access to housing, employment, and reducing dropout rates.

m4social was presented at Barcelona City Hall, with appearances by Laia Ortiz, the Mayor’s Second Lieutenant in the Social Rights Area for the City Hall of Barcelona; Oriol Illa, President of Catalonia’s Third Sector Board of Entities; Aleix Valls, CEO of the Mobile World Capital Barcelona Foundation; and Marc Simón, Corporate Director of the Social Area of the Fundació Bancària ”la Caixa”. At this event some examples of real, already-developed mobile solutions were displayed, designed to improve quality of life for society’s most vulnerable groups.