Mobile World Capital Barcelona received, on June 30, one of the Marketing Leaders 2016 Awards, which recognized the best marketing business initiatives and professionals. The event was organized by Barcelona Marketing Club in the framework of the World Marketing Festival initiatives. During the event, held at the Auditorium of Barcelona, MWCapital was awarded with the Barcelona Marketing Special Prize, which recognized its efforts to link the marketing strategy to the values of the city of Barcelona and its track.
The Marketing Leaders Awards, organized since 1970, also recognized the work of companies and professionals in five other categories:
Effectiveness Award: Marató de TV3, Marató de TV3, for excelling in developing a marketing strategy that has proven effectiveness with a high return of investment.
Innovation Award: My Taxi, company that through its marketing strategy has marked tendency innovating in its sector or in the own way of doing marketing.
Future Award: Be Mate, a start-up with a maximum of two years of experience that has stood out for his marketing strategy in its launching or development.
Professional of the Year Award: Jacinto Roca, of Wuaki Tv, for an exemplary record working for the marketing’s diffusion as strategic hub for business competitiveness.
Company of the Year Award: Puig, for developing the most outstanding marketing strategy in 2015.