Mobile World Capital Barcelona has launched Going Digital, an educational programme aimed at professionals, managers and entrepreneurs to share knowledge about the digital transformation. The programme proposes work dynamics that allow participants to acquire a transversal view on the impact of the digital transformation and the future of their industries.

Going Digital encompasses professional experts from IESE, ESADE, RocaSalvatella and Synergic Partners of the Telefonica Group, among others. All of them provide a key reference in digital innovation and technology. The professionals will propose collaborative educational experiences to deepen the relationship between citizens, corporations and technologies.

In this line, Aleix Valls, CEO of Mobile World Capital Barcelona explains: “GoingDigital is not meant to teach, but to allow professionals to learn collaboratively from challenges arisen from society’s digitisation. This will only be possible if they get to lose the fear of change and work in an ideal space to share experiences and count on first level expert support.”

Going Digital started with 10 courses dedicated to industries and emerging technologies: big data, experiences of consumption, retail 2.0, blockchain and digital identity. The courses combine masterclasses, workshops and dynamic groups. In addition, participation will be complemented with practical cases and guided visits to 4YFN and Mobile World Congress.