hen you think about mobile apps in the world of sports, the first thing that likely comes to mind are activity trackers. In recent months, both Apple and Google have pushed ahead with their tracking systems, Apple Health Kit and Google Fit. Thanks to advances in these systems their devices can gather more data that will allow developers to build more apps. As you might expect, many of these apps will tie into the use of wearable devices.
The market for health and fitness applications has taken off. According to data from the analytics tool Flurry from June 2014, apps in this category grew 62%, compared to 33% overall, in just the first six months of the 2014.
How are things going in Spain? Beyond tracking exercise, several Spanish apps are helping their users get in shape by connecting them with gyms or personal trainers. What better to remind us that we have to exercise than a device we carry around in our pockets all day? The following three applications leverage the convenience of mobile devices:
The founders of entrenar.me air aiming to fill a supply and demand gap they recognized in the market. Based in Valencia and created by sports science graduates Diego Moya and Sebastian Borreani, entrenar.me serves as point of contact between users who want to train and qualified coaches who offer one-on-one sessions.
Its founders recognized that while it’s a business that is “Very seasonal, with peak activity after Christmas, in spring and after the summer,” there was no web-based leader addressing this gap in the marketplace, and so they decided to create their own tool. The team reviews profiles to ensure the quality of the coaches subscribed, and the platform does the rest. The coaches are classified by category and price, allowing users to review and process reservations. The company’s business model? Commission-based: for each session the app takes 15%.
Why subject yourself to a monthly, quarterly or annual subscription to a gym if you rarely use it? Gym for Less allows both travelers and locals to buy day passes from 5 euros, as well as five-day and monthly packs. In operation since early 2014, the Gym for Less website functions as a directory. Its founders, Guillermo Llibre, Miguel Abbeys and Guillermo Ceballos, say they have already connected 10,000 users with 300 gyms. Those numbers likely helped them raise a 600,000 euro funding round late last month in order to continue expanding in Spain and enter larger markets such as Mexico and Germany.
“Nobody really knows how much they want to lose. What you know is how you are now and how you want to be,” explained the company’s founder, Pablo Villalba, in a recent interview. When you first open the 8Fit app you’ll see a series of photographs to decide how you would like to see your body. And from there, you’ll be recommended a training program in the form of workouts and a customized diet.
“We do the numbers – we calculate the metabolic cost, how much you want to lose, the workouts appropriate for your age … and we personalize it.”, says Pablo. Available on iOS and Android, the paid version connects you with a coach that will give you one-on-one advice on what to eat or how to improve your workouts. Why is it only available on smartphones? Because, as we’ve said, its creators understand that it is the best way to reach people.
Image | Timtak