21.07.2015

8sec, a new way to launch apps

Image | YouTube

To launch a new game every week and keep only those that work – this is the goal of 8sec, a new startup that has introduced a revolutionary way to popularize only the mobile applications that are directly chosen and preferred by users.

Behind 8sec is Jeremie Berrebi, an entrepreneur who wanted to find the recipe to come up with the perfect game. “After meeting with numerous developers that are in love with their ‘perfect idea’ for a game but are not interested in what players were looking for, I decided to take charge of the matter,” Berrebi explained to Techcrunch.

The premise is clear: “Let’s make a new game every week covering all genres from puzzles to races and see which are the players’ favorites.” In this way, 8sec launched the first version of the app. If they see that it works, they will continue to work on that concept and make further tests so they can continue to offer what their users really want.

He’s so concerned with the user’s experience that he tries to minimize the invasiveness of the ads put in each app. “Rather than spamming with ads every thirty seconds, we adapt the frequency of ads based on the type of experience of each game,” says Jeremie. The games are free and you can learn how to play them in 8 seconds (hence the company name). You can also share the results and connect with friends to see their performance.

So far, 8sec has already released over 20 games and we can already come to some conclusions. The first, Speed ​​Loop has already received over 20,000 downloads according to TechCrunch. The game is based on a very simple mechanism: you touch the screen whenever a circle passes through one of the two fragments of a circumference which are constantly rotating. That simplicity has also been replicated in Roller Hamster, in which the mission is to make a nice mouse stay on a constantly spinning wheel without falling; to do this, you must watch the speed carefully.

In addition to these skill-based games, 8sec has other ingenious games like Celest, where you need to copy a constellation of stars with the greatest precision possible. You can also learn about Greek mythology as the game provides explanations about the origins of these names.

 mobile_gaming

Image | Flickr

With $215,000 (over 195,000 euros), 8sec has received funding from 500 startups as well as French investors Jean David Blanc and Oleg Tscheltzoff.

It is not the first time a startup has tried out this ‘trial and error’ business model. Milk, founded by Kevin Rose (founder of Digg), was a lab for experimenting with mobile applications that ended up being bought by Google in 2012. The company’s employees were also working on similar projects that were being developed at the time, like Google+. Facebook also held talks with Milk for a possible acquisition.