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23.11.2016

Barcelona studied the flow of visitors around the Sagrada Familia through a #BigData project

Urban areas are growing at a continuous speed. Every day it is becoming increasingly evident for the need to find solutions to make cities a more sustainable place and manage the flow of people in areas of high congestion.

Last week, the City Council of Barcelona presented a pilot project at Smart City Expo World Congress 2016 (SCEWC), a pilot project to control the flow of visitors around the Sagrada Familia. The project has been developed between Eurecat and Mobile World Capital Barcelona, with the support of GSMA.

The aim of the study is to obtain an indicator on how to improve to improve the tourist offer, to strengthen the public services and to create personalised offers based on the origin or profile of the visitors. Through the installation of sensors wifi, GSM and 3D cameras, the movements of the visitors during the month of July were registered and monitored in order to know the profiles and patterns of the visitor behavior.

Focusing on the main points of entry and exit visitors, the first data results were presented by Barbara Vallespín, the Director of the Digital Transformation of Mobile World Capital Barcelona, and Marc Torrent, Director of the Big Data Center of Excellence. 80% of tourists only visit the Sagrada Familia area and the busiest hours are from 10 am to 12 am, 25% of the visitors are foreign, while almost 50% are from Spain.

Agustí Colom, the Councillor for tourism and business of the city of Barcelona  noted that the use of the project “is potentially applicable in other areas of high frequency”. He added “this is a clear example of how to improve in every tourism and manage the impact on other urban spaces with high frequency, that will allow us to improve the quality of the citizens life”.