23.06.2015

Bwom: Strengthening women’s pelvic floor muscles

They are essential for childbirth and postnatal recovery, play an important role in sexual relations, and their good condition can also prevent urine leakage: they’re the muscles of the pelvic floor, a part of the female anatomy that now has a place in the world of mobile health.

There is now an app that aims to help women strengthen their pelvic floor muscles, and it just closed its first investment round with 60,000 euros. It is called  Bwom and it was created in Barcelona.

The application is available for both Android devices and iOS devices, and works in three phases that allow users to care for their intimate health without making any major changes in their daily lives.

Bwom first evaluates the condition of the pelvic floor in each individual. After receiving the results and providing information about the importance of pelvic floor exercises and their benefits (such as facilitating childbirth or improving sex), women using Bwom will then have access to a personalized training plan.

bwom

To adapt the exercises to the rhythm of women’s daily lives, Bwom puts them into sessions that last just 10 minutes — so it isn’t difficult to squeeze the training into a busy schedule. The third phase allows you to monitor and follow the progress made after each training session.

Bwom offers a freemium service: It is made available to users as a free trial for six training sessions; however, for ten euros per month it offers unlimited sessions as well as advice via chat.

“We founded Bwom to solve real problems that women experience. Pelvic floor muscle changes occur throughout a woman’s life and care is often mismanaged. We began our work based on this premise,” said Verónica Torras, the founder of Bwom, who holds a degree in health sciences.

Intimate women’s health has already reached the world of mHealth, which has sought to raise awareness of the benefits of pelvic floor exercise, prevent problems associated with menopause and ultimately improve the lives of women. All of this thanks to a simple app.