Category: Articles

Mobile Talks Café analyzes the latest trends in Mobile Marketing

This week, Mobile World Capital Barcelona has organized the Mobile Talks Café: Getting ready to ‘Mobile Next’, an informal breakfast that has served as a meeting space for presenting the latest Annual Mobile Marketing Study, promoted by IAB Spain, sponsored by Adgage and carried out in collaboration with nPeople. The conference was attended by Paco […]

Mobile Talks reflects on the keys for managing digital talent

Last Tuesday, November 21, Mobile World Capital Barcelona held a new edition of Mobile Talks on managing digital talent and the ability of organizations to identify, attract and retain human capital prepared to face the challenges of the fourth industrial revolution. The event called “How to attract digital talent?” counted with the following panel of […]

Mobile Talks analyzes how data is changing the healthcare industry

Mobile World Capital recently launched a new edition of Mobile Talks, a space for meeting and exchanging knowledge on the impact that digital trends and new technologies have on society’s strategic sectors. This edition focused specifically on the data revolution in the field of healthcare. The event attracted more than one hundred attendees to Barcelona’s […]

How do you design a valuable Customer Experience?

The GoingDigital OPEN Customer Experience in the Digital Era held on the 12th July featured participation from Ariel Guersenzvaig, Phd. Director of the Design & Communication Master’s degree course at ELISAVA. Ariel Guersenzvaig presented a brief summary of the customer experience, although it gave a great deal more insight. The presentation itself was a valuable […]

GoingDigital Open: The digital customer wants experiences

The GoingDigital OPEN on “Digital Transformation — Customer Experience in the Digital Age” was a great opportunity to talk about the importance of Digital Transformation for the user and to understand how companies can offer a valuable Customer Experience adapted to the digital reality we live in. After Carlos Cuffí’s lively welcome, in which we […]

Mobile Week Barcelona presents 10 artistic creations that will take place during the week of digital art in Barcelona

Mobile World Capital Barcelona presents its last initiative, Mobil Week Barcelona, which propose an open reflexion between digital transformation and Mobile Technology. In order to come up with the challenges, limits and opportunities of digital transformation immersed in our culture. Mobile Week Barcelina will bring together artists, scientists, philosophes, engineers, entrepreneurs and professionals of cultural […]

Mobile Talks, presentation of the report: “Corporate Venturing: Achieving Profitable Growth Through Startups”

The collaboration between startups and corporations has become a key tool for innovation in the digital transformation that the business community is currently undergoing. a greater number of opportunities for innovation will arise when more digital areas influence the business. Nevertheless, the speed at which a specific industry innovates depends directly on the number of […]

d-LAB promotes the use of technology to solve social challenges

Mobile World Capital Barcelona has launched d-LAB, a new digital transformation programme that aims to solve social issues using mobile and digital technology. The programme implements initiatives with public and private consortiums, thinking always in a global collaboration, d-LAB has as aim implements solutions that will in turn solve challenges to improve people’s quality of […]

4YFN 2017 Barcelona: 20,000 attendees are expected in their most international event

4 Years From Now (4YFN), the event that promotes growth of digital startups, expects to draw 20,000 visitors in its fourth year, 60% more than the last year. According to Esteban Redolfi, Executive Director Of 4YFN, 600 exhibitors are expected, an exponential growth compared to the 50 that joined the first edition. These facts consolidate 4YFN’s role as a meeting point and business […]

Load more