21.09.2017

Mobile Talks analyzes how data is changing the healthcare industry

Mobile World Capital recently launched a new edition of Mobile Talks, a space for meeting and exchanging knowledge on the impact that digital trends and new technologies have on society’s strategic sectors. This edition focused specifically on the data revolution in the field of healthcare. The event attracted more than one hundred attendees to Barcelona’s Mobile World Centre, where the specialist event was held.

The “Data Revolution in Healthcare” session focused on analysing how data is reinventing the administrative, promotional, preventive and medical assistance aspects of the healthcare sector. The panel on stage consisted of a number of experts such as: Francisco de Paula Rodríguez, Strategy Director at Medtronic Iberia; Marc Rodríguez, Key Account Manager EMEA B2B Health for West and South Europe at Garmin; David Dellamonica, Value Based Partnership Lead Europe at Amgen and John Crawford, IBM Healthcare Industry Expert. The panel was moderated by Bárbara Vallespín, Programme Director of d-LAB and Digital Transformation at Mobile World Capital.

During the opening of the event, Constantí Serrallonga, CEO of Mobile World Capital, highlighted that “the responsibility of the foundation is to promote digital transformation in business sectors and especially in the healthcare sector.” Bárbara Vallespín, Moderator and MWCapital’s d-LAB Programme Director, emphasised the uniqueness of the healthcare sector for being such a highly specialised unit as it handles highly sensitive information that must be treated with the utmost care in order to prevent highly consequential medical errors.

This Mobile Talks session has been a great opportunity to discover the latest success stories from the companies that contributed to the panel. Currently IBM is working with Natural Language Processing (NLP) and Machine Learning (ML) techniques to process data with applications in oncology, genomics and diagnostic imaging, amongst others. John Crawford, IBM Healthcare Industry Expert, pointed out that, despite the wide range of available technologies, the presence of human professionals are still necessary and are still irreplaceable, and that “technology is turning into a series of support systems.”

On the other hand, Medtronic is collaborating with Barcelona’s Sant Pau Hospital to remotely monitor cardiology patients. The project’s aim is to replace visits with a remote monitoring of the patient’s data provided by the device, to identify any medical assistance that the patient may require in order to perform the medical follow-up. This will reduce the time and cost for both the patient and the doctor because, according to the data provided by Francisco de Paula Rodríguez, Strategy Director at Medtronic Iberia, “only 10% of the patients have a specific need for remote monitoring.”

David Dellamonica, Value Based Partnership Lead Europe at Amgen and Marc Rodríguez, Key Account Manager EMEA B2B Health at Garmin, shared their opinions on the future of the industry. Dellamonica highlighted the importance of understanding the patients’ lifestyles in order to improve their quality of life and the need to establish synergies with other market players to work together towards a common goal. Rodríguez pointed out that prevention is a key factor for the healthcare industry because data enables action against diseases and provides the user with added value.

Another key point that was highlighted during the event was the users’ healthcare data protection. The speakers believed it is necessary that public administration takes a leading role in the communication to citizens in a transparent and straightforward way. Citizens need to be informed about the benefits and the risks that sharing their healthcare data implies for the sustainability of the public healthcare system.

The session ended with the second d-LAB challenge awards ceremony: “Transformation of personal health data use and governance models” headed by Bárbara Vallespín and Constantí Serrallonga, who handed the awards to the winners: MJN Neuroserveis and Salus.coop.