With the acceleration of technological changes and the digital transformation of our society, the adoption of new growth strategies and techniques through innovation has increased in the recent years. In this sense, corporate venturing has turned into an essential tool for large companies, and has also reflected that collaboration with startups is key to introduce new innovation strategies to face the digital transformation successfully.
The first session of Mobile Talks, the discussion forum on digital transformation driven by Mobile World Capital Barcelona, along with RETINA, the Ibero-American forum on the digital era, has focused on corporate venturing and the need for large corporations to incorporate new mechanisms of innovation through collaboration with startups.
Mobile Talks included presentations by four experts on the subject: Dr. Jens Pippig, founder and director of the accelerator ProSiebensSat.1, Gregor Gimmy, founder and head of the BMW Garage Startup Incubator, Jonathan Tudor, investment director of Castrol innoVentures, and Maurizio Rossi, founder and co-CEO of H-FARM. All of them introduced their initiatives before a debate where they shared their thoughts.
Jonathan Tudor exemplified the challenges of the digital transformation of companies sharing the business model of Castrol innoVentures, where the main goal is to identify new revenue streams based on software, artificial intelligence and technology.
On the other hand, Jens Pippig stated that the collaborations with startups should be headed by a B2B business model, where the projects are focused on sectoral investments in vertical industries such as health, fintech or e-commerce.
According to Gregor Gimmy, “startups are a great source of innovation. In Silicon Valley it’s easy for corporations to operate with them and become more innovative; Apple is a great example. Large companies should work with startups in order to keep growing and learn from their culture”. The observations of Gimmy helped to reflect the need for the change in large corporations and the commitment to new sources of knowledge ready to trade with the digitization that is living in our society.
Maurizio Rossi spoke about the importance of adopting the technology in our behaviour: “in the next few years, large corporations should learn a lot about accelerators and find their own model”. Aleix Valls, CEO of Mobile World Capital Barcelona, added that these “acceleration programmes should be a win-win for the company and the entrepreneur, deals should be well defined and be beneficial for both parts”.
The benefits of working with startups, the impact of defining goals before participating in incubation programs and the need of drawing a solid strategy before creating an acceleration programme, were also discussed in the debate between the speakers of this first Mobile Talk.