27.03.2015

Mobile technology, the ideal tool to follow up Eastern holidays

Image | Pedro J Pacheco

With Holy Week just around the corner, families are getting ready to escape from the daily grind and enjoy a few days off. The countryside, mountains, beaches or cities: any option is good if it means leaving one’s stress behind.

Travelling with children is no easy task, especially when visiting crowded places: amusement parks, parties for kids, barbecues, sporting events… On all these occasions there is the danger of your little one letting go of your hand and getting lost in the crowd. As has been the trend of late, technology comes to the rescue, proposing a solution that draws on mobile technology.

In an effort to prevent the distress that a situation like this one inflicts on everyone involved, the Andalusian company SDOS has developed Peter Pan, an app to find lost children quickly and effectively. The application works with pins marked with QR codes that, once scanned, provide the contact information necessary to locate children’s parents or guardians. This app was put to use at the fairs of Seville, Jerez de la Frontera, El Carmen and La Sal de San Fernando, in Cádiz. More recently the Regional Government of Catalonia presented it on the occasion of the Childhood Festival, where 1,855 pins were distributed and 544 codes were read.

AppsSS2

Image | Semana Santa Jerez 2015

In addition to the use to which Peter Pan can be put during Holy Week and other festive periods, these are days that, due to their traditional activities, spur one to download other specific applications. In Jerez, for example, there is the Semana Santa Jerez 2015 application, which allows citizens to follow all the activities related to Holy Week via their mobile devices. This app functions as a precise location tracker offering continuous information on all the processions and routes traced by the different religious brotherhoods. Like Jerez, many other cities in Andalusia have their own religiously-themed apps. If you are going to follow the Holy Week in Seville you can check out the Semana Santa Sevilla iLlamador app, which, in addition to offering information on the brotherhoods and processions, features live views on the map through augmented reality. At the national level there is also iCofrade, an application containing information on the itineraries of processions throughout Spain and their respective brotherhoods. This app can also be accessed to check the ranking of brotherhoods, the sculptors of the religious images and thrones, recommendations for each locality, and an interesting comparison of brotherhoods based on several parameters.

Other applications featuring the same theme, on another level, are Trivial Sevilla Cofrade, a game that, through questions and answers, has the player create his own brotherhood and participate in the penitent procession to the Cathedral; or Carrera Oficial, a 2D platform game in which the player must help a nazareno, a masked penitent marching in a Holy Week procession, to reach his brotherhood’s starting point.

AppsSS3

Image | Carrera Oficial

Of course, it is more and more common for official bodies and institutions to develop applications that help users to follow events scheduled, such as the Olympic Games, international expositions, exhibitions, conferences and fairs. Once again mobile technology is, clearly, a complementary but extraordinarily effective tool when it comes to holding any type of social event.