On the fourth and final day of the GSMA Mobile World Congress, some MWCapital programs shifted much of their activity to venues away from the CS70 stand.
At 9:30 am the Director of the mHealth programme, Joan Cornet, inaugurated “Motivating behavioural change through mobile technologies” at the GSMA Seminar Theatre 1. The seminar was about how to help patients actively engage in improving their own health. When it comes to promoting healthy lifestyles, it is essential to encourage citizens to take responsibility for their own health. In this context, mobile technology can help promote a change of habits, and collaboration between experts should serve to create useful tools that encourage patients to make those changes. As Joan Cornet stated: “with regards to mHealth, people are the most important thing.”
Antoni Gual, Director of the Addictions Unit at the Hospital Clínic de Barcelona; Geoff McCleary, Senior Vice-president of Digitas Health; Jim Rattray, Executive Vice-president of the Bennet Group; and Ross Taylor, Senior Vice-president of Social Media and Innovation at Publicis Healthcare Social, analysed in their talks the different factors bolstering the use of mobile applications and devices by patients. “The resources are there. The challenge is to convince patients to take advantage of them,” concluded this seminar of experts.
Simultaneously, Auditorium E, Hall 8 at the Fira Gran Via convention facilities hosted the second edition of the educational seminar promoted by mSchools’ CET (Changing Education Together) digital empowerment team. John Hoffman, CEO of GSMA, welcomed the more than 300 teachers who gathered to learn about how to alter the future of education through the implementation of innovative initiatives in classrooms. Dr. Francesc Pedró, Chief of Educational Policies for the UNESCO, and Brian Subirana, a Digital Learning Specialist at the Massachusetts Institute of Technology (MIT), were the experts responsible for presenting different ideas in relation to the change in methodology that needs to be implemented in classrooms in order to promote a new way of educating. One of the main conclusions reached during the discussion phase was that technology has to be invisible and cross-cutting in order to be implemented in classrooms in a natural way.
Following the CET the 4th edition of the Mobile Learning Awards was held. The event recognises both the “Best learning experiences with mobile technology in the classroom” and the “Most innovative school in mEducation.” In the first category the winning project was “360° immersion learning,” created by Francesc Solans at the Institut Vallverdú (Les Borges Blanques). In the second category, for the most innovative school in the area of mEducation, the award went to Els Cossetans (Cunit, Baix Penedés), for its “Digital library and school radio.”
The Mobile World Capital stand also served once again as the site for several presentations and exhibitions. The Barcelona Tech City association, open to all the members of Barcelona’s technological and digital business ecosystem, presented its activity, in addition to participating in one of the MWCapital themed tours. Moreover, Reimagine Food, the first disruptive centre dedicated to the food of tomorrow, explained how Big Data makes it possible to detect business opportunities in the food industry.
The last MWCapital activities at the GSMA Mobile World Congress 2016 consisted of the presentation of the Barcelona City Hall’s project CreatiFI , and a Smart Health session given by the mHealth team.
In this way the world’s largest congress on mobile technology, which welcomed nearly 101,000 visitors in 2016, wrapped up its activities until 2017.