After two days of hectic activity, the Mobile World Capital stand, located between Halls 4 and 5 of Fira de Barcelona convention facility on the city’s Gran Via, continued to offer various presentations in line with its three pillars: digital empowerment, transformation and innovation.
The day began with a visit by the former President of the Regional Government of Catalonia, Artur Mas, who, as part of the ACCIÓ group, took one of the themed tours organised by Mobile World Capital.
This was followed by Albert Forn, Director of Mobile World Capital’s mSchools programme, presenting the progress and achievements made by this initiative since 2012. The pioneering educational programme, promoted by MWCapital and GSMA, has been one of the world’s fastest-growing in the mEducation sphere. Forn also spoke about the initiatives that mSchools is carrying out in conjunction with the GSMA Mobile World Congress. The Edu_Hack, an educational hackathon held on February 20, brought together more than 400 teachers, who were able to develop 80 innovative ideas to incorporate technology into the classroom, soon to be made public. He also pointed out how the mSchools Toolbox platform, the online archive of tested and approved applications and educational content, aimed at schools, teachers, parents and students, “has become the TripAdvisor of educational apps.” mSchools’ activity at MWC16 will continue on Thursday, 25 February in Auditorium E, Hall 8 at the Fira Gran Via convention facility, with the seminar Changing Education Together and the holding of the Mobile Learning Awards.
Carlos Cuffí, with MWCapital’s digital transformation team, presented the keys to Big Data in the context of connected cities, as part of the Mobile Thinking Days sessions organised in collaboration with IESE Business School and Roca Salvatella. Smart cities use increasingly innovative data, technology and solutions to improve the services they offer citizens. Therefore, it is essential to know how to apply technology in order to facilitate different processes related to digital identity, such as banking transactions. Through Big Data it is possible to acquire information on behaviour patterns that helps to make better business decisions.
Continuing with the use and analysis of large data streams, MWCapital’s space for talks at stand CS70 hosted a presentation of the CartoDB application, specialised in data extraction based on geolocation. 80% of data features a localization component. CartoDB makes it possible to obtain information derived from this data, such as, for example, how many tweets were launched from Barcelona on the third day of the Mobile World Congress, or even the average spending in the city centre on the same day.
Roca Salvatella’s Genís Roca was also at hand, visiting the stand’s space for talks to deconstruct the 2016 edition of the GSMA Mobile World Congress thus far, with her remarks on the “Anatomy of a Congress.”
Meanwhile, in recent days the Mobile World Centre in Barcelona’s Plaça Catalunya has been converted into an extension of the mobile technology congress’s grounds. There 14 major brands are presenting the same new developments and releases to be found on the event’s official premises, as part of the A window on the Mobile World Congress initiative. Citizens can benefit from this programme until March 5.
The day at the MWCapital stand came to an end with a reception organised by the mHealth team, which holds two major events at MWC16: its Digital Health & Wellness Summit, in collaboration with ECHAlliance and CCHAlliance, from 22 to 25 February; and the seminar “Motivating behavioural change through mobile technologies,” on 25 February at 9:30 am.