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05.01.2016

Reimagine Food: the technological revolution spreads to the food sector

Image | Unsplash

Ordering dinner via mobile, using apps to learn to cook better, paying at restaurants and cafes with smartphones, and choosing bottles of wine based on digital information are some of the new habits having arisen in the food industry in recent years. In all these cases technology plays a vital role.

Thus, 2014 saw the creation of Reimagine Food, the first disruptive centre dedicated to the food of tomorrow. With the aim of promoting innovation, research and the development of creative solutions that have a positive impact on the world, the Reimagine Food ecosystem brings together startups, entrepreneurs, foodies, chefs and international brands.

One of Reimagine Food’s most celebrated initiatives is its Prometheus acceleration programme, which in 2015 saw the launch of its second edition. In November the call went out for 15 ground-breaking startups with the potential to revolutionise the food industry, accelerate its commercial development, facilitate its financing, and design a competitive business model, with these companies to be publicly rolled out at major international events.

Two different profiles, two major calls

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Image | Reimagine Food

The Prometheus acceleration programme focuses on discovering disruptive startups that develop their solutions within specific areas, those subsectors whose transformation is most pronounced. Depending on the profile of each startup, and the technology upon which their products or services are based, Reimagine Food presents two calls:

  • Prometheus mFood Call. The option for startups in the Retail, Nutrition or Food Delivery fields that use mobile technology or the Internet of Things. The 5 startups that are chosen in this category will begin the acceleration programme on January 10, 2016 and be presented at 4 Years From Now, under the auspices of the GSMA Mobile World Congress, where they will be presented to potential investors, venture capital groups and business angels.
  • Prometheus Revolution Track. Startups whose projects focus on technologies such as Big Data, robots, drones, artificial intelligence or hardware, applied to areas like cooking, wine, agriculture, etc., can submit their applications until February 10. In this call 10 startups will be selected, to begin their acceleration programme on March 10 and be presented at the Food Revolution Forum, the world’s premier Food&Tech event.

Over the course of each of the three-month acceleration programmes the 15 participating companies will benefit from guidance by over 60 expert mentors and coaches. At the 2014 edition the Prometheus programme boasted the expertise of mentors from PepsiCo, Danone, Bombo, Gb Foods and Codorniu, among others.

The startups, moreover, will be in continuous contact with the main investors in the food sector and their corporate vending units, responsible for creating new products and innovating by establishing new business lines.

According to Marius Robles, CEO and founder of Reimagine Food: “this edition is much more than an acceleration programme. This is where technology, business and food converge. It is disruption, passion, global, investment … We shall endeavour to foresee and understand the future of food.”