Image | Festival Cruïlla Barcelona
During the summer Barcelona becomes a hotbed of festivals and cultural events of all kinds, receiving locals as well as huge waves of tourists visiting the city year after year. One of them is Cruïlla Barcelona, a music festival that in 2015 is marking its 6th edition with a new one-of-a-kind, high-tech feature: it will be the world’s first “Full CashLess” music festival thanks to its collaboration with PayPal.
Among multiple new features at this edition aimed at providing an easy, convenient, comfortable and safe experience for attendees, the most noteworthy is its innovative system to access the grounds and to pay via a smart bracelet. In the words of the festival’s director, Jordi Herreruela, “with the smart bracelet the aim is not just to prevent the typical lines found at festivals to buy tickets or tokens, but also to keep people from losing money and from going home with unused tickets.” Once again, technology is placed at people’s service.
Thanks to the agreement between Cruïlla’s organizers, PayPal and the Belgian company PlayPass, this will be a trailblazing music festival experience. With just four simple steps that can be followed at home, festival attendees’ smart bracelets will be ready for them. And the system is secure: if a bracelet is lost the associated account can be immediately deactivated.
On the days leading up to the festival, attendees will need to register to create their own Cruïlla accounts on the festival’s webpage, or by downloading the Cruïlla 2015 mobile application, created for both Android and iOS. Once the account has been created it needs to be linked to the festival ticket’s code, at which point it can be charged with the desired amount of money. When arriving at the festival venue you will pick up your bracelet in exchange for your ticket, and if you run out of funds at the concerts you will be able to easily add to your balance. PayPal users will be able to do so directly at the bars, while others will be able to add to their accounts at the ticket offices, using cash, credit cards, or the festival’s app.
With nothing more than a bracelet and a wave of your wrist you will be able to make all your purchases at bars and food and merchandising stands. When the event is over any funds remaining in your account will be recoverable, commission-free. PayPal users will receive an immediate refund, while others can use the ticket offices on site until 4 am, or from 13-27 July on the festival’s webpage or mobile application. To solicit refunds users will need their bracelet numbers.
The new access and payment system’s trial by fire will come on 10 July, 2015, the first day of a festival that will run until the 12th and is slated to feature more than 40 internationally-renowned artists and bands.
Image | Cruïlla Cashless