In this new edition of MWC Barcelona 2023, MWCapital presents a personalised and gamified experience that will showcase services based on disruptive technologies such as immersive reality, the metaverse and artificial intelligence in different spaces: MWC, 4YFN and BEAT BARCELONA.
The hybridisation of worlds is a key technological challenge in the development of a digital society. The technology used in this experience is already a tangible reality with overwhelming potential. The future of the metaverse (integrated with other technologies such as AI, 5G, etc.) offers endless possibilities in fields such as medicine, education and entertainment. But the challenge that MWCapital wants to tackle isn’t just technological, it also addresses generating business development opportunities for our ecosystem. Opportunities that we are opening up to the world from Barcelona with the aim of generating a new, more ethical and sustainable digital space.
In this edition, 3 iconic designs have been created in collaboration with IAAC (Institute of Advanced Architecture of Catalonia) that establish a dialogue between the virtual world and the physical world, which is also reflected in the design of the three spaces managed by MWCapital by using sustainable and local materials.
The Feel the Technology campaign humanizes the perception of technology by making the user use their 5 senses to explore it.
For this, an immersive experience has been created centered on a sensory tour of Barcelona, mixing the physical and virtual worlds, so that visitors to MWC23, in addition to having a unique user experience, can reflect on the impact of technology in the form of communicate, interact and perceive reality.
Discover the complete experience in the Mobile World Capital Barcelona spaces at MWC23, 4YFN and Beat Barcelona.
You will experience the city of Barcelona through a phygital sensory journey, mixing the physical and virtual worlds using the five senses. In this space, you will find the first three senses of the route: with taste we find a tasting of different chocolates, with smell we travel around Barcelona through six emblematic smells, and with touch we relive a historic moment of the Olympics.
Come to our stand and discover a new way to experience technology. We look forward to seeing you.
📍Location: Hall 6 de MWC, stand 6B31
This space aims to boost the potential of robotisation. Future construction shared between humans and robots is the basis of this disruptive 3D-printed stand. The printer used to create the parametric designs of the different surfaces will be on display during the fair.
In total, we have over 30 hours of content planned through 20 organised activities, including presentations of projects and startups, programming workshops, round tables, award ceremonies, etc. We will also be joined by 10 companies born in The Collider, the startup corner next to the booth.
Don’t miss it! You can learn and connect with companies in the sector and boost your career.
📍Location: Hall 8.1 de 4YFN, stand 8.1B55
BEAT BARCELONA captures the spirit of this ecosystem and becomes the official afterwork of the congress. With a new location, it’s 'The place to B’ transporting the rhythm of the city to the heart of MWC Barcelona 2023.
This space combines networking, art, technology, music and gastronomy to connect with Barcelona’s trends, innovation and business network in a more relaxed environment.
BEAT BARCELONA is sponsored by Mobile World Capital Barcelona, Barcelona City Council and GSMA.
📍Location: Outdoor terrace, North Entrance
The Digital Future Society Summit 2023 is an event promoted by Digital Future Society, a Mobile World Capital Barcelona initiative, and is supported by the Ministry of Economic Affairs and Digital Transformation.
The event aims to address the solutions and steps needed to move towards a digital transition based on respect for human rights, ethics and security. The goal is to build an inclusive and sustainable digital era.
📍Location: Keynote Stage