EAE Business School Barcelona and Mobile World Capital launch a new educational initiative in technology and innovation

• EAE Business School Barcelona strengthens its academic offering with direct participation of Mobile World Capital.
• MWCapital Barcelona and EAE Barcelona expand their strategic alliance with a project aimed at reinforcing the connection between innovation, industry, and talent.
• The collaboration establishes EAE Barcelona as the talent hub within the MWCapital Barcelona ecosystem.

Mobile World Capital Barcelona (MWCapital) and EAE Business School Barcelona, part of the Planeta Formación y Universidades higher education network, are strengthening their strategic alliance through a new project that will see MWCapital professionals directly involved in cross-disciplinary projects and academic assessments at the business school. This agreement represents a pioneering step in linking the technology ecosystem with higher education to connect innovation, industry, and talent.

Through this collaboration, professionals from MWCapital Barcelona will take an active role in the academic development of EAE Barcelona’s programmes, providing a practical and up-to-date perspective on the trends shaping the digital society. This integration will allow all EAE Business School Barcelona students to access cutting-edge knowledge directly connected to the professional environment of the sectors represented at MWC Barcelona and to the global innovation network surrounding the congress.

Among the planned initiatives, MWCapital Barcelona and EAE Business School Barcelona will launch, in 2026, an observatory dedicated to key labour market trends, the impact of digitalisation on professions, and the skills required to face the challenges of the evolving professional landscape.

“This alliance reinforces our commitment to educating the leaders who will define the future of the digital society, empowering our students with the knowledge generated by the Mobile World Capital Foundation and the know-how of MWC Barcelona—Europe’s benchmark in innovation and technology applied across all sectors,” says Pilar Saura, Dean of EAE Business School Barcelona.

From the classroom to the future: reinventing higher education

“Barcelona is the most dynamic digital ecosystem in Southern Europe and a privileged space to anticipate the innovations and trends that will shape the society of the future. Bringing this knowledge into the classroom allows us to contribute to a learning model that connects innovation, industry, and talent,” adds Francesc Fajula, CEO of Mobile World Capital Barcelona.

Through this collaboration, Mobile World Capital Barcelona extends its impact beyond the technological sphere, entering higher education. The alliance with EAE Business School Barcelona provides direct access to a pool of qualified talent, reinforcing MWCapital’s role as a connector between industry and academia and consolidating its position as an international reference in innovation and talent development.

The agreement positions EAE Business School Barcelona as the talent hub of the MWCapital ecosystem, through joint projects that unite technology, talent, and industry — bridging the classroom and the environment of MWC Barcelona.

“This is a ‘living laboratory’ of educational, professional, and technological innovation made possible because both institutions share the vision of promoting an education connected to technological reality, fostering employability, creativity, and leadership from Barcelona and within a global context,” adds Saura.

A Barcelona alliance for the world

The alliance between EAE Business School Barcelona and Mobile World Capital Barcelona, signed in 2022, strengthens the city’s role as a global benchmark in digital talent and innovation. Both institutions work together on an ongoing basis to reduce the digital talent gap and promote an education model aligned with the real needs of the market and the technological society.

This agreement consolidates Barcelona as an international laboratory for knowledge, training, and innovation transfer, extending its impact beyond the local sphere and positioning the city as the European epicentre of inclusive digital talent.