Mobile World Capital Barcelona at MWC26

Mobile World Capital Barcelona at MWC26

02/MAR/2026 - 05/MAR/2026
Fira Gran Via, Barcelona

Mobile World Capital Barcelona has an exhibition space at MWC Barcelona designed to showcase the latest trends in science and technology emerging from Barcelona and to position the city as a global innovation hub. At MWC26, the foundation presents ‘The Invisible Becomes Visible’, a journey through 20 years of MWC Barcelona that also anticipates the immediate future of five strategic sectors.

This year, MWCapital’s stand at MWC26 showcases how, over the past two decades, technology has transformed every aspect of our lives, becoming organically integrated into our daily routines to improve people’s quality of life and offer solutions to some of society’s greatest challenges. Through the stand’s experiences, the Foundation demonstrates how this technological revolution will continue to shape the future and transform strategic sectors such as health, food, industry, retail, and the future economy.

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The session will explore how a company with 150 years of history has turned innovation into a constant driver of growth, enabling it to remain competitive and prepare for the future. Topics will range from operational efficiency, digitalisation and data to new brand experiences that connect with consumers.

Laura Gil
Laura Gil

Chief Digital and Data Officer, DAMM

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Octavi Martí
Octavi Martí

Director of Operations, DAMM

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Jofre Riera
Jofre Riera

Sponsorship Director, DAMM

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Barcelona is consolidating itself as a true “digital agora”: a space where technological innovation is not only showcased, but also debated. In this context, digital transformation requires strong and strategic alliances between the public sector, the technology industry, and social stakeholders, capable of building stable frameworks, generating trust, and ensuring innovative development that integrates competitiveness and rights.

Luisa Alli
Luisa Alli

General Director, Telefónica Foundation + Hermes Institute

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Genís Roca
Genís Roca

President, Fundació Accent Obert y especialista en transformación digital

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Aleida Alcaide
Aleida Alcaide

General Director for Artificial Intelligence, Ministry for Digital Transformation and the Civil Service of Spain

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Laia Corbella
Laia Corbella

Communications and Corporate Affairs Director, Mobile World Capital Barcelona

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Over the past 20 years, digital technologies have evolved significantly, impacting a wide range of sectors, including mobility. In this context, the Barcelona Innova Lab Mobility was created in 2022 as a collaborative initiative between the Barcelona City Council, Fira de Barcelona, and BIT Habitat, with the recent addition of new partners such as Mobile World Capital.

 

This session will explore how digital technologies have transformed mobility over the years, why innovation is essential to drive this growth, and how the Barcelona Innova Lab Mobility has fostered this transformation through challenges and pilot projects.

 

Eugeni Rico
Eugeni Rico

Head of the Mobility and Public Space Services Centre of the Mobility Area, Barcelona City Council

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Michael Donaldson
Michael Donaldson

Commissioner for Innovation, Electronic Adm. and Good Government, Ajuntament de Barcelona

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Jordi Marin
Jordi Marin

Senior Advisor, Ajuntament de Barcelona

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Eduard Martín Lineros
Eduard Martín Lineros

CIO, Mobile World Capital Barcelona

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Crafting the Future is a roundtable discussion that highlights the value of “making” in the digital age: processes, materials, and the real impact of technology on the way we produce and build. Moderated by Eduard Martín (MWCapital), it brings together IAAC, Cerámica Cumella, and the CCAM to explore how technology can extend the human gesture and engage in dialogue with craftsmanship.

Daniel Ibañez
Daniel Ibañez

Director, IAAC

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Alex Dubor
Alex Dubor

Robotics Lab Director, IAAC

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Moisés Rodríguez
Moisés Rodríguez

Director of Commerce, Crafts, and Fashion of Catalonia (CCAM), of the Department of Enterprise and Labor

Toni Cumella
Toni Cumella

Founder, Ceràmiques Cumella

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Eduard Martín Lineros
Eduard Martín Lineros

CIO, Mobile World Capital Barcelona

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Generative AI is redefining digital channels by evolving from informational assistants to agents capable of recommending and executing actions, driving more immediate, personalised and proactive experiences. In this new paradigm, CaixaBank introduces AI as a strategic focus in a responsible manner and integrates business, impact measurement and data governance, translating them into real use cases that turn innovation into tangible and sustainable value.

 

Santiago Murillo
Santiago Murillo

AI Manager in Digital Channels, CaixaBank

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Nuria Delgado
Nuria Delgado

A.I. Lead Responsible at AI office, CaixaBank

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Eduard Martín Lineros
Eduard Martín Lineros

CIO, Mobile World Capital Barcelona

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A group of 40 IESE MBA students, together with the Learning Innovation Unit (LIU), will take part in a live session at our stand during MWC under the concept of Phygital: the atoms → bits → atoms loop, in which data from the physical world feeds AI and its decisions then impact reality.

As part of the 20th anniversary of MWC, we will connect the journey of the past 20 years with a forward-looking view of the next 20, analyzing AI as a three-layer stack (infrastructure, models, and applications) and contrasting, based on what is observed at MWC, what is actually deployable with demos and claims.

Javier Zamora
Javier Zamora

Professor of the Department of Operations, Information and Technology, IESE

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Carlos Gavilanes
Carlos Gavilanes

Professor of the Department of Operations, Information and Technology, IESE

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Eduard Martín Lineros
Eduard Martín Lineros

CIO, Mobile World Capital Barcelona

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Technological sovereignty is meaningless if it does not reach the productive fabric. It is not an abstract objective, but a direct driver of business competitiveness: it enables the acceleration of home-grown innovation, the creation of European value chains, the consolidation of local and regional suppliers, and the development of proprietary cloud infrastructures and digital solutions.

Mateo Valero
Mateo Valero

Director, BSC

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Francesc Fajula
Francesc Fajula

CEO, Mobile World Capital Barcelona 

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Xavier Pujol
Xavier Pujol

President, FICOSA

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Elisenda Vallejo
Elisenda Vallejo

Editor-in-Chief of Economics, La Vanguardia

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Accelerating Impact: The Road Ahead for Giga brings together the leadership of the ITU–UNICEF Giga initiative, government representatives and private-sector partners to take stock of progress to date and define the next phase of its impact. While school connectivity remains Giga’s primary goal, the initiative is increasingly focusing on what comes next once countries achieve full or near-full coverage.
In these contexts, Giga is shifting from an access-centred approach to one focused on optimisation, with the aim of improving the quality, resilience, speed, affordability and sustainability of school connectivity.
Doreen Bogdan-Martin
Doreen Bogdan-Martin

Secretary General, ITU 

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Alex Wong
Alex Wong

Giga Co-Lead, ITU

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Chris Fabian
Chris Fabian

Giga Co-Lead, UNICEF

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Francesc Fajula
Francesc Fajula

CEO, Mobile World Capital Barcelona 

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Jaume Duch Guillot
Jaume Duch Guillot

Counsellor for the European Union and Foreign Action of the Generalitat de Catalunya

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Lucía García Rico
Lucía García Rico

Director-General for the United Nations, International Organizations and Human Rights, Ministry of Foreign Affairs, European Union and Cooperation of Spain

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Irene Kaggwa
Irene Kaggwa

Giga Programme Manager, ITU

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Marina Madale
Marina Madale

Executive for Sustainability & Shared Value, MTN Group

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Parviz Noriyon
Parviz Noriyon

First Deputy Head of Communication Service, Government of the Republic of Tajikistan

Germán Cufré
Germán Cufré

Global Director of Investments, Digital Infrastructure and Creative Industries, International Finance Corporation, World Bank

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Maria Eugènia Gay
Maria Eugènia Gay

Second deputy mayor and area of Social Rights, Culture, Education and Life Cycles, Barcelona City Council

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Kaan Cetinturk
Kaan Cetinturk

Global CIO and Director, Digital Impact, UNICEF

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Lorena Elvira
Lorena Elvira

Secretary General of the Department of the European Union and Foreign Action, Generalitat de Catalunya

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In this conversation, Henna Virkkunen, Executive Vice-President of the European Commission, engages with the new generation to explore their expectations, the opportunities and benefits that technology offers, as well as the risks they face. The discussion will examine how technologies and digital platforms shape their present and influence their future.

Henna Virkkunen
Henna Virkkunen

Executive Vice-President for Tech Sovereignty, Security and Democracy, European Commission

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This high-level event positions gender balance as a leadership and competitiveness agenda for Europe’s digital economy. Senior representatives from industry, institutions, investment and the wider ecosystem will focus on the decisions that drive real change: governance and accountability at the top, talent progression into leadership roles, and equal access to capital and market opportunities.

Montse Delgado Llavina
Montse Delgado Llavina

Chief in Training and Business Education and Support, EIT Health

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Nataly Buslón
Nataly Buslón

Senior Postdoctoral Researcher, UPF

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Monique Calisti
Monique Calisti

Chief Executive Officer at Martel Innovate, Founder and President, Digital for Planet

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Natalia Álvarez
Natalia Álvarez

Head of Open Innovation & Venturing, Deep Tech Alliance

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Matilde Abreu
Matilde Abreu

Analogue design engineer, Synopsys, Inc.

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Sebastiano Toffaletti
Sebastiano Toffaletti

Secretary-General, European Digital SME Alliance

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This session is designed as a pop-up platform to facilitate collaboration among organisations delivering projects at European level. It is grounded in the EU Strategic Agenda 2024–2029 and the latest updates from the European Commission shaping the next EU Framework Programme for Research and Innovation (FP10, 2028–2034).

Luis Guerra
Luis Guerra

Spain’s Delegate to Horizon Europe, European Innovation Council (EIC)

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Nataly Buslón
Nataly Buslón

Senior Postdoctoral Researcher, UPF

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Cynthia Reynolds
Cynthia Reynolds

CEO, CIRCULARREGIONS.ORG

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Axel Brando
Axel Brando

Senior Researcher Trustworthy AI, Barcelona Supercomputing Center

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Narciso Cardona Marcet
Narciso Cardona Marcet

Principal Researcher, iTEAM Research Institute

Izabela Zrazinska
Izabela Zrazinska

Innovation Project Manager and European Project Coordinator, Worldsensing

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Josep Mangues-Bafalluy
Josep Mangues-Bafalluy

Research Director and Head of Communication Networks Division, Centre Tecnològic de Telecomunicacions de Catalunya

Estel·la Oncis Noguer
Estel·la Oncis Noguer

Investigadora i professora lectora, Universitat Autònoma de Barcelona (UAB)

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Miguel García
Miguel García

CEO and co-founder, Sploro

Daniel Lozano Rebé
Daniel Lozano Rebé

Software Engineer, Instituto Tecnológico Castilla y León (ITCL)

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Santi Fort
Santi Fort

Leader of the Training Innovation Group and Digital Training coordinator, Technology Center Eurecat

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In a context marked by population ageing—with the projection that by 2030 one in six people worldwide will be over the age of 60—smart exoskeletons are improving mobility, reducing occupational risks and consolidating a global market that already reached USD 498 million in 2024 and could grow to USD 1 billion by 2030.
In this roundtable, experts will explain how an exoskeleton used by patients at Hospital del Mar enables a more personalised and precise recovery.
Esther Marco
Esther Marco

Head of the Physical Medicine and Rehabilitation Department, Hospital del Mar

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Alfons Carnicero
Alfons Carnicero

Co-founder and CEO, Able Human Motion

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Ariadna Tigri Santiña
Ariadna Tigri Santiña

Head of the Rare Diseases Programme, Healthcare Area of the Catalan Health Service

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Miguel Luna
Miguel Luna

Exoskeleton User, Able Human Motion

Francesc Fajula
Francesc Fajula

CEO, Mobile World Capital Barcelona 

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The ethical dilemmas arising from the use of technology are at the heart of Day One, the new and ambitious series promoted by MWCapital, set to premiere next March by Prevalgui Vídeo and 3Cat. With the Mobile World Congress (MWC) as its backdrop, the series delivers, through an addictive thriller, a reflection on how far we can go without losing what makes us human—combining entertainment with critical thinking.

Josep Maria Ganyet
Josep Maria Ganyet

Co-founder and CEO, Mortensen

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Liliana Arroyo
Liliana Arroyo

Adjunct Professor, Department of Society, Politics and Sustainability, ESADE

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Carles Planes
Carles Planes

Journalist, moderator and speaker, El Periodico

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Karina Gibert 
Karina Gibert 

Full Professor and Former Director of the Intelligent Data Science & Artificial Intelligence Research Center, IDEAI-UPC

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Mobile World Capital Barcelona and the technology centre Leitat present an experience that demonstrates how data collection and analysis can transform agricultural production into a more efficient, circular and sustainable process.

Sergi Artigas
Sergi Artigas

Director of Innovation Strategy and Technology Transfer, LEITAT Technological Center

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Elena Torralba
Elena Torralba

Lead Researcher, Photonics and Vision Area, LEITAT Technological Center

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Irina Chiriac
Irina Chiriac

Lead Reseacher, Bioresources and Agrifood Technologies, LEITAT Technological Center

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Eduard Martín Lineros
Eduard Martín Lineros

CIO, Mobile World Capital Barcelona

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The 2030 Agenda and ESG criteria have guided the strategy of companies and public institutions for more than a decade. However, the current context — marked by geopolitical tensions, competitive pressure, technological sovereignty and the rise of AI — is pushing sustainability into the background. In addition, the latest UN reports indicate that many SDGs are not progressing at the necessary pace.

In this scenario, the roundtable will address how to ensure that ethics and sustainability remain structural priorities, especially in the public sector, whose mandate is to generate shared value and trust.

We will analyse the role of technology and AI as drivers of excellence and efficiency, as well as the risks involved if they are not integrated within a solid governance framework.

At MWCapital, we approach this from the perspective of “Humanizing Technology.” We will share experiences from organisations that use the EFQM model to align leadership, purpose, people, processes and results.

Joseba Arano
Joseba Arano

Service Director, Club Excelencia en Gestión

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Miriam Plaza
Miriam Plaza

Deputy Director General for Clients, Strategy and Transformation, BSM

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Neus Sallés Tenas
Neus Sallés Tenas

Head of the People and Organization Area at the Agency for Management of University and Research Grants (AGAUR)

Vicenç Margalef Parellada
Vicenç Margalef Parellada

Chief Operating Officer of the Mobile World Capital Foundation

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The MWCapital AWARDS recognise innovative international projects that use responsible technology to contribute to the Sustainable Development Goals (SDGs) and drive positive impact. This session showcases a selection of the 2025 winning projects and offers the opportunity to hear directly from the teams behind them, alongside insights from GSMA Foundry and B Lab Spain, on what it takes to scale technology for social good through partnerships, impact-driven approaches and real-world implementation.

Sebastian Valkama
Sebastian Valkama

Senior Specialist and Project Manager, City of Tampere

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Elena Fernández
Elena Fernández

Corporate Marketing and Communications Director, Samsung Electronics Iberia

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Osmar Bambini
Osmar Bambini

Co-founder and Chief Innovability Officer, umgrauemeio

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Faisal Zia
Faisal Zia

Technical Director, GSMA Foundry

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Lucas Hunter
Lucas Hunter

Interim Country Director, B Lab Spain

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Cecilia Conde
Cecilia Conde

Sustainability & Impact, Mobile World Capital Barcelona

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Blanca Pérez
Blanca Pérez

Director, SIC4Change

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Nanobots applied to oncological treatment open up a new frontier in the fight against cancer, as they can triple the effectiveness of pharmaceuticals and significantly reduce the therapeutic burden for patients. This roundtable explores one of the technologies presented at this year’s stand and, with contributions from industry experts, offers a tangible glimpse into the future of medicine.

Albert Mascarell
Albert Mascarell

Director of Technology Transfer, Mobile World Capital Barcelona

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Samuel Sánchez
Samuel Sánchez

ICREA Professor and Deputy Director, Institute for Bioengineering of Catalonia

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Marta Soler
Marta Soler

Chief Operating Officer, Nanobots Therapeutics

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How we design, deploy and measure AI systems that incorporate sustainability criteria to ensure they serve people and the planet.

David Gómez
David Gómez

Head of Unit, Subdirectorate-General for the Promotion and Regulation of Artificial Intelligence, SEDIA

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Rosa Ricucci
Rosa Ricucci

Director of Knowledge and Impact, Ashoka

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Ramón López Roldán
Ramón López Roldán

Head of Consulting and Projects, Impact Hub

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In 2025, Catalonia consolidated its position as a technology hub with 203 active tech hubs, following the establishment of 12 new centers. Tech hubs generated 4,433 new jobs over the past year and an aggregated economic impact of €4.109 billion.

In this session, the main conclusions of the fourth edition of the Tech Hubs Overview 2026 report, promoted by Mobile World Capital Barcelona, will be presented. Afterwards, representatives from the hubs of dsm-firmenich, HP, and Schwarz will share their vision and experience in a roundtable discussion.

Alicia Saez
Alicia Saez

Global Digital Innovation Lead, dsm-firmenich

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Elisenda Vives
Elisenda Vives

Head of the HP AI Innovation Hub and Leadership Acceleration

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Chelo Fernández
Chelo Fernández

Head of Observatori, Mobile World Capital

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Eduardo Sánchez-Colorado
Eduardo Sánchez-Colorado

CEO, Schwarz Digits Spain

Miquel Rodríguez Planas
Miquel Rodríguez Planas

Director of Economic Development & Promotion Ajuntament de Barcelona

Jordi Ortiz
Jordi Ortiz

Director of Foreign Direct Investment, ACCIÓ

Over the past decade, Catalonia has established itself as one of Europe’s leading technology hubs, with ICT employment growth well above the market average. However, this progress coexists with a persistent reality: the underrepresentation of women in technology roles, particularly in positions of higher value, influence and leadership.
Today, women account for around 30% of digital employment in Catalonia, a figure above the European average but still far from parity. In a context where Barcelona concentrates more than 150,000 active digital positions, attracts international hubs and multiplies startups, female tech talent is not only scarce—it is a strategic asset in high demand.
Against this backdrop, the session aims to open a space for dialogue with leading companies from the ecosystem to share real-world experiences, best practices and concrete strategies around key issues such as:
Attracting and retaining female tech talent
Development and internal promotion pathways towards leadership roles
Differentiated strategies for junior and senior talent
Cultural, organisational and market challenges in a globalised environment
Clàudia Peiró i Vidal
Clàudia Peiró i Vidal

R&D Firmware Engineer, HP

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Vanessa Paulino Cobo
Vanessa Paulino Cobo

Employer Branding Manager, NTT Data

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Sonia Madurga Martín
Sonia Madurga Martín

Head of Business Development at Google Cloud

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Chelo Fernández
Chelo Fernández

Head of Observatori, Mobile World Capital

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Teresa Aznar Peña
Teresa Aznar Peña

Talent Acquisition Specialist, Telefónica España

The session “Governing Data, Caring for People” brings together the social third sector, public administrations and key digital innovation stakeholders to reflect on the challenges and opportunities of data use in social action. During the event, strategic projects led by the Catalan Third Social Sector Platform aimed at improving people-centred services will be presented, and the celebration of 10 years of m4Social as a digital innovation initiative serving the sector will be officially launched.

Xavier Trabado Farré
Xavier Trabado Farré

President, Platform of Third Sector Social Entities of Catalonia

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Alfonso Lara Montsero
Alfonso Lara Montsero

Director, European Social Network

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Francesc Fajula
Francesc Fajula

CEO, Mobile World Capital Barcelona 

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Raquel Gil
Raquel Gil

Fifth Deputy Mayor. Area of Social Rights, Economic Promotion, Employment, Feminisms and Democratic Memory, Ajuntament de Barcelona

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Mònica Martínez Bravo
Mònica Martínez Bravo

Councillor for Social Rights and Inclusion, Generalitat de Catalunya

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David Mekkaoui
David Mekkaoui

CEO, All Digital

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Jordi Amat
Jordi Amat

Director of the ICT Area, Department of Social Rights and Inclusion, Generalitat de Catalunya.

Sonia Fuertes
Sonia Fuertes

Commissioner of Social Action, Barcelona City Council

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David Fitó
David Fitó

Manager, M4Social

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Jaume Albaigès
Jaume Albaigès

Co-founder and Chief Executive Officer, SinergiaTIC

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Cristina Mataix
Cristina Mataix

Consultant in Data and Digital Transformation, One Tandem

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Silvana Feliu
Silvana Feliu

Head of Internationalisation and European Projects Development, Fondazione Piemonte Innova.

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Tanya Álvarez
Tanya Álvarez

Senior Researcher, Mobile World Capital Barcelona

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Activities
Upskilling Week
Upskilling Week
Upskilling Week is an initiative by the Mobile World Capital Foundation, in collaboration with Barcelona Activa, created to boost the most in-demand digital and technological skills through an intensive week of hands-on workshops, immersive experiences, and sessions led by leading industry professionals. The first edition of Upskilling Week… Read More
JUN 29, 2026
JUL 02, 2026
15:00
20:00 h.
Cibernàrium 22@ - Barcelona Activa
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