At MWC25, Mobile World Capital Barcelona presents “Living in Tech”, an immersive experience about the coexistence between people and technology. The space recreates a “digital lodge”, inspired by classical agoras, showcasing how IoT, AI, and big data are transforming mobility, education, and health for a more sustainable and inclusive future.

Experience digital transformation through our experiences.

Robotising your life

Coexistence with robots is already a reality and will continue to evolve in Society 5.0. From home assistants to advanced humanoids, their impact on our daily lives will become increasingly significant.

In this experience, a humanoid robot interacts with visitors, inviting them to reflect on the role of robotics in daily life. Additionally, an interactive screen with Kinect technology allows exploration of four key use cases: health, security, education, and assistance. Through motion graphics and dynamic data, visitors will discover how robotics is transforming our society.

Partner:

Barcelona in your pocket

Modern cities integrate advanced technology to optimize their urban services. Through real-time data collection and analysis, digital twins provide an accurate view of the city’s status and evolution.

Visitors will have the opportunity to interact with Barcelona’s digital twin and explore key indicators such as mobility, access to public services, and sustainability. Through questions and dynamic data, they will understand how technology helps improve urban planning and informed decision-making.

Partner:

Mind your delivery!

Barcelona is committed to a more livable city model, prioritizing pedestrians and sustainability with green corridors and low-traffic zones. However, this transformation presents challenges for last-mile logistics, which is crucial for sectors like HORECA and local commerce.

Through a physical map of Barcelona, visitors will be able to explore how different delivery methods influence the city. With an interactive screen, they will have the opportunity to select distribution vehicles and visualize in real-time their impact on traffic, pollution, and sustainability, thus understanding their effect on mobility and urban quality of life.

Partners:

Have a good impact!

Every person generates a carbon footprint, the environmental impact of their daily activities in terms of CO₂ emissions. Factors such as transportation, consumption, and lifestyle influence this figure, which is directly linked to climate change.

In this experience with CaixaBank, visitors will be able to analyze their own carbon footprint through interactive data and practical recommendations. This way, they will understand how their habits affect the planet and discover ways to reduce their impact by adopting a more sustainable lifestyle.

Partner:

A metaverse of learning

In a world where technology is transforming mobility and cities are at the heart of daily life, Vueling connects more than 100 destinations across Spain, Europe, North Africa, and the Middle East, facilitating the exchange of cultures and ideas.

Beyond route expansion, its commitment to connectivity is based on operational efficiency and sustainability, optimizing procedures to minimize environmental impact. Additionally, its dedication to innovation is reflected in the use of virtual reality (VR) for crew training, enhancing the learning experience and operational readiness.

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