Purpose-driven technology: towards a regenerative digital transition 

Lucas Hunter, Interim Executive Director of B Lab Spain 

Technology has become a key driver of human progress. Its ability to connect, transform, and scale solutions is unquestionable. Digitalization, in particular, has revolutionized how we work, interact, and understand the world around us. However, in a world marked by planetary boundaries and persistent social inequalities, this digital transformation cannot be merely efficient or innovative—it must be fair, inclusive, and regenerative. 

Advancing towards a regenerative digitalization means going beyond sustainability. It is no longer enough to reduce harm or mitigate negative impacts—we must design technological systems that restore ecosystems, empower communities, and help close the structural gaps affecting millions of people. The future we need is not simply digital: it is a future in which technology genuinely serves both people and the planet. 

To achieve this, regenerative sustainability and technology must not evolve in parallel but rather intertwine strategically and deliberately. This vision requires a strong, cross-sector commitment—from businesses, public administrations, civil society, academia, and citizens alike. It is time to foster radical collaboration and build technological infrastructures with a positive, measurable, and scalable impact. 

Partnerships that regenerate the future 

At the B Corp movement, we operate from this conviction. We believe in the potential of technology not only as a lever for organizational competitiveness and adaptability, but as an essential tool to tackle major global challenges such as the climate crisis and social injustice. This belief is embodied by numerous tech-based B Corp companies, such as Too Good To Go, an app that connects stores, restaurants, and consumers to save surplus food and fight food waste, or Northius, a digital platform striving to make education accessible to all, improving employability. 

Faced with challenges of this magnitude, we reaffirm the need to move from reaction to anticipation, to innovate responsibly, and to cooperate at scale in order to accelerate truly transformative change. 

That’s why we celebrate partnerships that don’t just add up, but multiply impact. The collaboration between the B Corp movement and the Mobile World Capita Barcelona Foundation—and its broader community—stems from a shared vision: to foster a purpose-driven digital ecosystem, aimed at generating positive economic, social, and environmental outcomes. This commitment is neither symbolic nor temporary: it represents a determined bet on a more equitable and regenerative technological model. 

The joint action plan between the two organizations has been designed within the framework of MWCapital’s sustainability strategy, with the goal of bringing the high impact standards of the B Corp movement into the digital realm. Key actions include not only the launch of the MWCapital Awards—which recognised impactful tech companies at a ceremony held on June 12, 2025—but also the development of a major joint study on the current state of sustainability in Spain’s digital ecosystem, among other initiatives. 

From sustainability to regeneration: a new horizon for tech innovation 

Today, any conversation about transformation must embrace a regenerative lens. This approach is not just about avoiding harm—it actively promotes the restoration of degraded systems. The tech ecosystem has both the capacity and the responsibility to lead this transition. Creating sustainable solutions is not enough. These solutions must be designed to heal, to repair, and to create new opportunities for both people and the planet. 

This also means making digitalization more accessible, equitable, and inclusive. It’s not just about connectivity, but about democratizing access to information, knowledge, skills, and full participation in the digital economy. The true power of technology lies in its ability to bridge divides, create equal opportunities, and catalyse regenerative development for all. 

Ultimately, the challenges we face demand ethical and transformative approaches. Technology is not neutral: the values that guide its development—such as transparency, equity, and accountability—will define its real impact. We must urgently rethink the foundations of artificial intelligence, big data, and algorithms, and ensure that they serve people and the common good. 

We have tools with immense transformative potential—and a responsibility that matches that power. It is not enough to imagine a better future: we must build it with tools that restore, include, and uplift. Technology is in our hands. Let’s make it truly regenerative.