Position your profile by mastering Salesforce Marketing Cloud!

Do you still don’t know the potential that this cloud will give you? If you want to differentiate your profile from the rest in the Marketing area, in this practical workshop we will teach you, with several activities, how the most popular platform among companies, Salesforce Marketing Cloud, works.

How will we do it? As the protagonist, you will be able to learn in an end-to-end case to:

Access to the Marketing Cloud platform; Creation of a table with data; Creation of an email with dynamic content; Segmentation; Creation and activation of a Customer Journey.

• Time: 18:30
• Theme: Digital marketing
• Centre: Cloudcoachers
• Location: OneCowork Catedral, Av. de la Catedral, 6-8, Barcelona
• Session language: Spanish
• Associated Scholarship: Scholarships for training in their Marketing Cloud Admin course in June, and in addition, attendance to a free Marketing Associate course with Certification Included.

The 3 keys to becoming a Salesforce Developer: Strategy, Technique and Best Practices

With this workshop you will be able to explore the essential skills for both Developers or even Consultants in the Salesforce ecosystem. From understanding business processes and Salesforce configuration to developing custom solutions using Apex, this workshop will provide you with a complete overview of how to maximise the potential of the tool. You will learn effective consulting strategies, development techniques and best practices for the successful implementation of projects in Salesforce, one of the most in-demand platforms among top companies.

• Time: 18:30
• Theme: Web Development
• Centre: Cloudcoachers
• Location: OneCowork Portal de L’Angel, Avinguda del Portal de l’Àngel 40, Barcelona
• Session language: Spanish
• Associated Scholarship: Scholarships for training in their Marketing Cloud Admin course in June, and in addition, attendance to a free Marketing Associate course with Certification Included.

Introduction to Generative AI: Applications and potential

This workshop provides a comprehensive introduction to generative artificial intelligence, exploring its fundamentals, underlying technologies, and applications in various sectors. Participants will discover how generative AI is revolutionising creativity and innovation.

Objectives: Understand the principles and technologies of generative AI; Explore applications of generative AI in the field of digital marketing; Discuss the impact and ethical implications of generative AI.

• Time: 17:00
• Theme: Artificial intelligence
• Centre: ESIC
• Location: Sala de l’Auditori, Passeig Santa Eulàlia, 2, Barcelona
• Session language: Spanish

Create your first app with React

Can you imagine developing an app in less than two hours? Sign up for this workshop to get into the world of React. In this session we will develop the Wordle game with React from scratch, and you will learn how to create an SPA (Single Page Application), as well as how to develop components and consume APIs. React is an open source Javascript library that allows us to develop web applications in an agile and simple way. It is currently one of the most widely used front end tools in the web development industry. For the course it is recommended to have some idea of basic front end technologies such as HTML, CSS and JS.

Duration: 1h 30 min.

Is this workshop for you: If you are interested in web development and technology and believe it is vital for the future, you can’t miss it! We recommend bringing a personal computer to follow the workshop.

• Time: 15:00
• Theme: Web Development
• Centre: Ironhack
• Location: C/Pamplona, 96, Barcelona 
• Session language: Spanish
• Associated Scholarship: Up to €1.000 discount on the new course.

Maximise Your Online Performance: Key Strategies in e-Commerce Analytics

In this workshop, we will explore how web analytics becomes an essential tool for the success of any online shop. You will learn how to interpret key data, understand your users’ behaviour, and make informed decisions to optimise conversions. We will cover everything from the basic setup of analytics tools to advanced segmentation techniques and customer journey analysis. This workshop is designed to give you the skills you need to use web analytics effectively, improving the shopping experience and boosting your e-commerce results.

• Time: 15:00
• Theme: E-commerce
• Centre: EAE Business School
• Location: C/Aragó 55, Barcelona
• Session language: Spanish
• Associated Scholarship: Up to 25% discount on the programmes of its training offer.

Creative agile development: Integrating Scrum and Design Thinking for product excellence

In today’s competitive world, the ability to create innovative, high quality products quickly and efficiently is essential to the success of any organisation. In this workshop, we will explore how to integrate two powerful methodologies, Scrum and Design Thinking, to drive excellence in product development.

• Time: 15:30
• Theme: Digital marketing
• Centre: IT Academy
• Location: Cibernàrium, C/Roc Boronat 117, 127, planta 1, Barcelona
• Session language: Spanish

SEO for Digital Projects

This workshop is designed to teach you how to maximise the visibility of your digital project through effective SEO strategies. You will learn how to identify and use relevant keywords, optimise the content and structure of your website, and understand search engine algorithms to improve your ranking. We will cover both technical and creative aspects of SEO, including on-page and off-page optimisation, and the importance of user experience. By the end of the workshop, you will be equipped with the tools and knowledge you need to drive organic traffic to your digital project.

• Time: 17:00
• Theme: Digital marketing
• Centre: EAE Business School
• Location: C/Aragó 55, Barcelona
• Session language: Spanish
• Associated Scholarship: Up to 25% discount on the programmes of its training offer.

Predicting Netflix movie ratings with Python

Can you imagine unravelling the mysteries behind the movie ratings on Netflix? Join us for this data analytics workshop and dive into this fascinating world. In this session, we will explore how to use Python to analyse and predict movie ratings on the leading streaming platform, Netflix. We will learn advanced data analysis, predictive modelling and visualisation techniques using popular libraries such as Numpy, Matplotlib, Pandas, Json and Sklearn. Whether you are a beginner in the world of data analytics or have a bit of idea, this workshop will provide you with the necessary skills to discover valuable insights from Netflix data.

Duration: 1h 30 min.

Is this workshop for you? If you are passionate about data analysis, want to discover the secrets behind Netflix ratings and are ready to dive into the world of Python, this event is perfect for you!

• Time: 18:00
• Theme: Data analytics 
• Centre: Ironhack
• Location: C/ Pamplona, 96, Barcelona
• Session language: Spanish
• Associated Scholarship: Up to €1.000 discount on the new course.

The ultimate strategy for building your portfolio as a UX Designer

In this masterclass, we will explore different alternatives and strategies to overcome the challenge of creating your own portfolio as a UX Designer once and for all. From defining your objectives to selecting the best presentation options, including an action plan full of practical tips so you can get started right away, don’t miss out if you want to make your portfolio stand out!

• Time: 15:00
• Theme: User experience
• Centre: Nuclio Digital School
• Location: Talent Garden Barcelona, C/ de Ramon Turró, 169, A, Barcelona
• Session language: Spanish
• Associated Scholarship: Scholarships of up to 30% for the 2024 calls.

Prepare and ace interviews with AI: workshop on how to stand out in a selection process

In this workshop, we will explain and place you in a real case of success in a selection interview in a technology company. You will learn how AI can help you prepare for and pass technical interviews, as well as solve coding problems in face-to-face technical tests. Approach LLM technology in a different way!

• Time: 16:00
• Theme: Artificial intelligence
• Centre: IT Academy
• Location: Cibernàrium, C/Roc Boronat 117, 127, planta 1, Barcelona
• Session language: Spanish

Introduction to Large Language Models for programmers

In this session, participants will learn about the functioning of the famous LLMs (Large Language Models) as well as their current use cases. The contents will be:

– Introduction to Natural Language Processing: tokens, vectors and transformers.
– From training to prediction in LLMs.
– How is large-scale LLM training conducted?
– Applications: libraries and use cases

• Time: 17:00
• Theme: Data Science
• Centre: Nuclio Digital School
• Location: Talent Garden Barcelona, C/ de Ramon Turró, 169, A, Barcelona
• Session language: Spanish
• Associated Scholarship: Scholarships of up to 30% for the 2024 calls.

Generative AI vs Multimodal AI: Towards a holistic understanding of the world

Accelerated evolution and multimodality in new language models are part of the developments and challenges for the Artificial Intelligence (AI) market. By 2024, multimodal AI is expected to evolve significantly, giving way to a shift in generative AI capabilities. These models are progressing beyond traditional single-modal functions, incorporating diverse data types such as images, language and audio. As a result of this transition to multimodal models, AI will become more intuitive and dynamic.

• Time: 12:30
• Theme: Artificial intelligence
• Centre: Barcelona Inclusive Coding 
• Location: Creu Roja, C/Joan d’Àustria, 120 – 124, Barcelona 
• Session language: Spanish
• Associated Scholarship: 100% scholarship for the participation in the Coding Bootcamps of BCN Inclusive Coding.

Predict gender equality with your own Machine Learning model

In this workshop, you will learn: what machine learning is, what is NOT machine learning, and who are the people building these models. Additionally, this workshop includes a hands-on session where you will learn how to build a machine learning model using Python and Python libraries, in order to predict the gender pay gap based on some demographic data.

• Time: 15:00
• Theme: Artificial intelligence
• Centre: Le Wagon
• Location: C/del Bruc 149, Barcelona 
• Session language: Spanish
• Associated Scholarship: 1.000€ discount on the programmes: Full stack development / Data Science / Data Analytics. Valid until 30 June 2024.

Utilize the power of Tableau to analyse Walmart’s profitability

Learn how to work with Tableau, one of the most widely used data analysis and visualization software programs in the world. You will work with a sales dataset from Walmart, enabling you to learn how to construct your own interactive dashboard. This dashboard will allow you to analyse profit margins by category, city, and state (visualized on a map), as well as monthly total sales by segment. With this new skill, you will be prepared to provide in-depth understanding and analysis of total sales performance.

• Time: 17:00
• Theme: Data analytics
• Centre: Le Wagon
• Location: C/del Bruc 149, Barcelona 
• Session language: English
• Associated Scholarship: 1.000€ discount on the programmes: Full stack development / Data Science / Data Analytics. Valid until 30 June 2024.

How to work efficiently with data for digital marketing decision-making

We will learn the phases to work with data in a data strategy: know, integrate, enrich, activate and quantify. By understanding all the steps, we can develop efficient marketing strategies for decision-making.

• Time: 15:00
• Theme: Data analytics
• Centre: ESIC
• Location: Sala de l’Auditori, Passeig Santa Eulàlia, 2, Barcelona
• Session language: Spanish