February 26, 2013
Estrella Damm has signed an agreement with the Mobile World Capital to become a collaborator in the city’s international project, the aim of which is to make Barcelona an international flagship of new technologies. The agreement was signed by the Mayor of Barcelona and President of the Mobile World Capital Barcelona (MWCapital) Foundation, Xavier Trias, and the CEO of Damm, Enric Crous.
Damm will contribute 1 million Euros to the MWCapital Foundation in 2013. The aim of the collaboration is to help implement ideas and initiatives in the field of mobile technologies and solutions that offer great potential for the food and beverage industry.
Xavier Trias, Mayor of Barcelona and President of the MWCapital Foundation, is pleased that a prestigious group such as Damm is supporting this initiative. “I am grateful for this collaboration that we at Mobile World Capital are starting today with Damm. In Barcelona, we have undertaken the challenge of leading the great social transformation that will come about worldwide thanks to mobile technologies, and we, institutions and companies, wish to do it together. The involvement of a non-technological company like Damm is very important for us because it shows the growing interest that all sectors in our economy have in mobile technology”, said Mayor Trias.
Estrella Damm is again investing in a very important international event for the city, as the CEO of Damm, Enric Crous, stated: “Damm has always supported all global events that have been held in Barcelona, such as the ‘92 Barcelona Olympics, the 2004 Forum and the Barcelona World Race, among others, and that give us a great amount of international exposure”.
Since its foundation in 1876, Estrella Damm has been rooted in Barcelona, its city of origin, as well as its values and traditions. Moreover, in its resolve to become an internationally recognised brand, Estrella Damm wishes to take advantage of this opportunity with Mobile World Capital.
The agreement reconfirms Estrella Damm’s bond with the city of Barcelona, as well as the importance of continuing to work on the international exposure of a brand that can be found in 43 countries.
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