MWCapital and CaixaBank explore the potential of data computing to advance towards a sustainable consumption model 

• Both entities present at MWC25 an experience that calculates personal carbon footprint and offers alternatives for adopting a more environmentally friendly lifestyle 
• The proposal is based on a CaixaBank tool, integrated into its app, which has determined that among the users who have used it, 80% fall below the 5 tonnes of CO2 annually emitted on average by each citizen in Spain 

03/March/2025

Mobile World Capital Barcelona (MWCapital) and CaixaBank are showcasing the potential of data computing and artificial intelligence at MWC25 to promote a more sustainable consumption model among citizens. Through an educational and interactive experience, both entities enable users to approximate their personal carbon footprint and discover what changes they can apply in their daily lives to adopt a more environmentally friendly lifestyle. 

The tool, through a dashboard, evaluates in real-time aspects of participants’ daily lives such as home consumption, mobility, recycling, and dietary habits. Once these areas are analysed through the lens of sustainability, the experience provides users with personalised recommendations to reduce their carbon footprint based on sustainable technologies and habits. 

With this experience, MWCapital and CaixaBank demonstrate how technological solutions and personal consumption decisions can help foster more environmentally and socially responsible lifestyles. 

Technology for more responsible consumption 

The experience, which responds to the growing public interest in reducing environmental impact, illustrates how technology can contribute to improving society. In fact, the proposal originates from a feature integrated into CaixaBank’s app, which has more than 6,000 users and has helped them reduce their carbon footprint. 

According to the entity’s data, 80% of the people who have used this tool within the app fall below the 5 tonnes of CO2 annually emitted on average by each citizen in Spain. 

Over the past year, CO2 emissions in Spain have decreased by 5.5%. The MWCapital and CaixaBank tool at MWC25 demonstrates the potential of technology in influencing this reduction by fostering more responsible consumption habits among citizens.