Humanising Technology
From Barcelona, we work for people using technology as a driving force for change, generating a positive impact on society and the economy, and therefore on the planet.
The connections that matter in a digital world
Through a conversation between two artificial intelligences, we have explored essential topics such as the passage of time, friendship, and love.
At Mobile World Capital Barcelona, we believe in technology as a driver of change, which is why we promote projects that lead us toward a more human, inclusive, and sustainable digital development.
Humans AI: Family
A heartfelt and nostalgic conversation between two siblings about the importance of finding time to spend with our loved ones.
Humans AI: Love
A couple reminisces about how they met. Their laughter and memories fill the kitchen with the bond they have developed over the years.
Próximamente
Humans AI: Friendship
Two friends reflect on the passage of time. They look back nostalgically on days gone by, appreciating the small, everyday pleasures.
Humanising Technology is a call to use technology in a humanistic way, recognizing not only its ability to innovate, transform, and enhance competitiveness but also as a tool to build an inclusive, equitable, and sustainable future. A digital revolution with purpose, where technology will help us solve unanswered problems and generate community and knowledge.
Barcelona, with its vibrant energy and culture, is the perfect setting to capitalize on this momentum.
VALUES
Transformative
We drive change through technology, with sustainability as a strategic pillar.
We aim to generate change at different levels of society, from local culture to the daily lives of citizens.
Open
We are active and receptive to change at all times.
We have an inclusive and participatory character that allows us to incorporate external ideas to complement our activity.
Close
In the end, it’s all about people.
We work to reach citizens and make an impact on people’s daily lives.
Experiential
A tangible vehicle to materialize ideas. Important for people’s lives.
We push the boundaries of the established, transforming the city into a constantly evolving “laboratory.”
Creative
We are a living organization, constantly evolving.
Creativity is a key factor that guides all team processes and permeates the project’s culture.
MWCapital in numbers
Impulse
+300
high-potential local and European companies boosted
Development
+30
pilot projects in key fields such as healthcare, social assistance, retail or urban planning
Alliances
+500
agreements with institutions with recognized global and local stakeholders
Training
+1500
jobs created in the field of IT and the preparation and publication of up to 50 reports.
Technology for people and people for the planet
Sustainability is no longer just about being green; it is a cross-cutting concept. MWCapital understands sustainability as the foundation and principle of every action it undertakes because it puts technology at the service of people (human first), and people at the service of building a better, more equitable, responsible, and inclusive world on a global scale.
• We work for people: people at the center of every action because digitalization and humanism must go hand in hand (digital humanism).
• We apply and develop new digital services: using technology as a driver and vehicle for change towards a digital and sustainable society and economy.
• We transform the economy and society through sustainability, and therefore the planet, by helping to generate a positive impact, minimizing risks, and fostering the creation of shared value.
4YFN
MWC’s startup platform that connects startups, investors, companies, and institutions to foster the development, discovery, and launch of newly created technology projects. Founded by MWCapital, 4YFN is one of the most influential startup gatherings in the world with events in Barcelona, Shanghai and LA.
mSchools
mSchools helps students and teachers integrate digital technologies into the classroom, enabling them to offer new ways of teaching and learning, improving academic outcomes and employability. In 2019, the program was recognized by UNESCO as a global benchmark in mobile learning.
d-LAB
Program aimed at responding to global social challenges by identifying digital transformation solutions and projects through public-private consortiums.
Innovation Hub
A business platform that allows startups, corporations and public institutions to discover, create and launch new initiatives together.
Going Digital
Experiences aimed at professionals in key sectors, with the aim of improving their digital skills and helping companies understand digital transformation.
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