The Mobile Transformation Program (MTP) aims to promote and stimulate Barcelona's key mobile sectors, in addition to directly educating city citizens and visitors about Barcelona's role as the world's mobile capital.
The strategic sectors to which the MTP assigns priority are Tourism (hotels, dining, etc.), Retail (shopping, commerce, etc.) and Creative Industries (gaming, audiovisual, culture, etc.).
Mobile World Capital Barcelona presents mobile ready, a project that aims to recognize and promote the mobile technology assets already existing in the city and facilitate the creation of new mobile-related initiatives.
Citizens and visitors alike will be able to access public services, be exposed to some of the city's tourism sites, enjoy new shopping experiences, and find out about the whole range of “mobile” cultural activities.
16/7/2014, Cristina Hernández
The Institut de Cultura de Barcelona launches the second edition of the APPS&CULTURA Challenge, an initiative to develop mobile applications aimed at the thousands of Barcelona residents who engage in cultural activities More
8/7/2014, Jaime Villasana Dávila
The war for the predominating smartphone OS has now moved over to the automobile industry. Google and Apple are the newest to join the club, although BlackBerry is still the leader for now More
19/6/2014, Jaime Villasana Dávila
Dots are constantly being joined up for financial and bank transactions via mobile. When the picture is complete and accessible, we’ll be able to go about our tasks in a way currently unimaginable. More
12/6/2014, María González
You’re walking around, getting hungry, and will need to get some food from somewhere nearby soon. Where should you go? There’s now mobile apps which do just that – recommend what you should order in each place. More
2/6/2014, Juan Carlos López Revilla
Mobile technology is changing the way we buy in physical shops, as well as the knowledge possessed by their owners about what we’re doing and how we move through a shop floor. More
29/5/2014, Cristina Hernández
The mobile has become an indispensable element in our day to day, not only for work, but also as an essential part of our leisure time and a practical tool we can't do without More