The Mobile Transformation Program (MTP) aims to promote and stimulate Barcelona's key mobile sectors, in addition to directly educating city citizens and visitors about Barcelona's role as the world's mobile capital.
The strategic sectors to which the MTP assigns priority are Tourism (hotels, dining, etc.), Retail (shopping, commerce, etc.) and Creative Industries (gaming, audiovisual, culture, etc.).
Mobile World Capital Barcelona presents mobile ready, a project that aims to recognize and promote the mobile technology assets already existing in the city and facilitate the creation of new mobile-related initiatives.
Citizens and visitors alike will be able to access public services, be exposed to some of the city's tourism sites, enjoy new shopping experiences, and find out about the whole range of “mobile” cultural activities.
18/9/2014, Cristina Hernández
iBeacon technology uses a low-power Bluetooth connection to offer interactive content designed to enhance the user experience More
15/9/2014, Joaquim Almansa
Thanks to initiatives such as Mobile Knowledge concepts and systems such as NFC will be within the reach of all kinds of professionals More
10/9/2014, Joaquim Almansa
If you have a friend that owes you a couple of euros, now he's got no excuse, as making a payment with Yaap Money is as easy as sending a text message More
4/9/2014, Cristina Hernández
Connected devices are entering homes to stay. The latest release: Hiku, a gadget that promises to help families with their grocery shopping More
25/8/2014, Jaime Villasana Dávila
The day’s soon coming in which there’s be more mobile lines than human beings in the world. Although the day where each inhabitant can still count on their own mobile line is far off, from the second half of this October there’ll be more lines than people More
16/7/2014, Cristina Hernández
The Institut de Cultura de Barcelona launches the second edition of the APPS&CULTURA Challenge, an initiative to develop mobile applications aimed at the thousands of Barcelona residents who engage in cultural activities More
8/7/2014, Jaime Villasana Dávila
The war for the predominating smartphone OS has now moved over to the automobile industry. Google and Apple are the newest to join the club, although BlackBerry is still the leader for now More
19/6/2014, Jaime Villasana Dávila
Dots are constantly being joined up for financial and bank transactions via mobile. When the picture is complete and accessible, we’ll be able to go about our tasks in a way currently unimaginable. More
12/6/2014, María González
You’re walking around, getting hungry, and will need to get some food from somewhere nearby soon. Where should you go? There’s now mobile apps which do just that – recommend what you should order in each place. More