MTP: Mobile Tranformation Programme

The Mobile Transformation Program (MTP) aims to promote and stimulate Barcelona's key mobile sectors, in addition to directly educating city citizens and visitors about Barcelona's role as the world's mobile capital.

The strategic sectors to which the MTP assigns priority are Tourism (hotels, dining, etc.), Retail (shopping, commerce, etc.) and Creative Industries (gaming, audiovisual, culture, etc.).

Mobile World Capital Barcelona presents mobile ready, a project that aims to recognize and promote the mobile technology assets already existing in the city and facilitate the creation of new mobile-related initiatives.

Citizens and visitors alike will be able to access public services, be exposed to some of the city's tourism sites, enjoy new shopping experiences, and find out about the whole range of “mobile” cultural activities.

Programmes > Mobile Transformation | Mobile World Capital
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