- During the MWC Barcelona 2022, a giant bubble where experience nature with all five senses, disconnect and compensate for the carbon footprint of every attendee by planting a tree.
2 March, 2022
#BREATHE space is an initiative from Sygris, Spain’s leading company in Low Code and Sustainability, in collaboration with the Mobile World Capital Barcelona, and with the support from Vodafone and the Ajuntament de L’Hospitalet de Llobregat. The aim is to raise visitors’ awareness of the environmental impact they are generating during the L’HExperience Village and MWC Barcelona 2022, as well as offering a simple and quick solution to balance their carbon footprint.
The #BREATHE space will consist of a transparent PVC bubble 5 metres in diameter and 4 metres high. Inside there will be numerous real Mediterranean plants and trees, as well as aromatic sprouts and purifying air filters. Each visitor will be able to stay inside and enjoy a few minutes of total relaxation, experiencing nature through sight, sound, smell and touch.
After completing a short test of five questions (such as the number of days you are going to stay in the city or the means of transport you took to get there), the carbon footprint of each participant will be assessed live thanks to Sygris Low Code’s data management and measurement technology.
1 minute of your time can have a positive impact on the environment for 25 years.
By visiting the bubble, the participants will be able, not only to enjoy the surrounding environment, the plants and the trees placed for this moment or breathe fresh air, but also transform a one-minute visit into 25 years of life for a tree absorbing CO2. Such an action worth a minute of our time.
Realising the extent of their footprint and visiting the bubble, participants will be able to plant a tree through Tribaldata, a pioneering app in Spain that allows to plant trees for free with the sole purpose of reforesting and counteracting the damage done by human action on Earth.
The bubble #BREATHE will be located in the Europe Square inside the Village L’HExperience 2022, an area that Hospitalet City Council will set up welcoming the congress.
#BREATHE can be visited between 25 February and 3 March. The entrance is for free.
About Sygris:
Sygris is the Spanish company pioneer in Low Code. Founded in 2008 in Madrid by the entrepreneur Sergio Brihuega, the company currently has more than 40,000 users located in more than 30 countries and is the sustainability partner of almost 40% of IBEX 35 companies.
Sygris is a leader in the development of custom software applications for data management and is the creator and sole owner of the tool. Sygris Low Code’s solutions responds in a fast, agile and affordable way to the information management needs of organizations, mainly in the area of sustainability, where it has extensive know-how. Sygris reduces more than 90% of the development time and costs of data management solutions.
About MWCapital Barcelona
Mobile World Capital Barcelona is an initiative driving the digital advancement of society while helping improve people’s lives globally. With the support of the public and private sector, MWCapital focuses on four areas: the acceleration of innovation through digital entrepreneurship, the transformation of industries through digital technology, the rise of digital talent among new generations and professionals and the reflection on the impact of technology in our society. Collectively, our programmes are positively transforming the economy, education and society. MWCapital hosts MWC in Barcelona and founded 4 Years From Now (4YFN), the startup business platform, present at MWC events around the world.
About Tribaldata
Tribaldata is a company co-founded 3 years ago by advertising and digital service development veterans Erik Häggblom & Jon Adolfsson. The company is on a mission to make the online advertising economy fight climate change.
Tribaldata operates a free App where individuals can reduce their carbon footprint in exchange for answering simple questions. Anonymized statistics are used by Tribaldat´s Marketers clients to improve their understanding of the sustainable conscious consumer and improve the efficiency of their digital marketing campaigns, further reducing waste in the system”.
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