MWCapital and CaixaBank present an immersive tool to experience how artificial intelligence is revolutionising purchasing decisions.
03/March/26
Mobile World Capital Barcelona (MWCapital) and CaixaBank are presenting an immersive experience that showcases how artificial intelligence is transforming the shopping journey, reshaping both the process itself and the relationship with consumers. Through a conversational digital assistant, visitors can simulate the purchase of a vehicle via Facilitea Coches, CaixaBank’s vehicle financing platform, as if they were interacting with a real personal adviser.
The experience – a demo created exclusively for MWC – analyses users’ needs, preferences, budget and consumer profile based on data provided by visitors in real time and processed in the cloud. Using this information, the system proposes tailored purchasing and financing options for each individual, demonstrating AI’s potential to deliver far more relevant and efficient recommendations.
CaixaBank has focused its presence at MWC 2026 on the advances artificial intelligence is driving in its customer engagement models. The bank is developing a strategy that combines AI agents with human oversight to enhance the user experience within its mobile banking app. Since the summer, an AI agent has been interacting directly with customers through the app, providing additional information about cards and answering queries.
In 2025, CaixaBank incorporated more than 600 digital experts as part of its strategic plan to accelerate the implementation of AI-based solutions that enhance advisers’ capabilities. These include tools to prepare client meetings, generate automated reports and respond intelligently to emails. This enables teams to focus on higher value-added tasks, improving productivity and service quality.
The retail model of the future is centred on more autonomous customers, capable of resolving queries and meeting their needs without requiring human assistance, while achieving higher levels of satisfaction. Data shows that AI can increase customer loyalty by up to 40% and reduce drop-off rates in purchasing processes by 28%.
The experience turns the future of retail into a dialogue-driven, personalised, efficient process entirely focused on the customer’s real needs.
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